Shortlist 2023

Sectors

Automotive

Driving Change: Vauxhall’s Innovative EV Calculator Drives Awareness

Performics @ Starcom

Client: Vauxhall

Vauxhall successfully tackled the industry-wide perception of expensive electric vehicles (EVs) and increased purchase intent through an engaging myth-busting campaign. By utilizing an interactive Total Cost of Ownership (TCO) calculator, the campaign showcased the cost benefits of owning an EV compared to internal combustion engine (I...

The art of battling giants with slingshot precision for polestar

iProspect

Client: Polestar

A tale of building fame by stealth to exceed all brand targets and deliver a staggering 80% annual sales uplift. Through stylised precision in audience targeting, fame signalling and luxury association-building, we successfully placed Polestar 2 front of mind amongst those most likely to test drive and convert. Accelerating growth in a...

The Zen way: Breaking from tradition to shake up the new car market

RocketMill

Client: ZenAuto

ZenAuto is a new and vibrant B2C sister company of the Zenith Group, who have been leasing fleets of cars to big businesses for the last thirty years. Their ambition was to challenge the traditional norms and behaviours of the car leasing category with an offering more aligned to the demands of modern, digital consumers. Compared to...

UpSellit Drives Conversions for National Tyres

UpSellit and EssenceMediacom

Client: National Tyres

National Tyres partnered with UpSellit to reshape automotive ecommerce by seamlessly integrating personalised incentives and real-time data. This innovative approach successfully reduced bounce rates, validated incrementality, and preserved profit margins. Results from March 2022 to June 2023 boasted an 8.4% campaign conversion rate. T...

abrdn: Boosting global brand awareness with search

Performics @ Starcom

Client: abrdn

Aberdeen Standard Life rebranded with a new identity and brand name: abrdn. As their agency partner during this transformation, we were tasked with increasing brand awareness and engagement among existing and potential B2B clients worldwide. To achieve this, we developed an organic search strategy to support the brand migration to a ...

Great Things

KISS Communications

Client: Taylor and Francis

Taylor and Francis, one of the leading academic publishers in the UK, wanted to establish and increase brand awareness in the US, particularly within STEM, and publicise their Open Access mission. The world of academic publishing is fast-moving - with digital and Open Access publishing accelerating its reach to new levels. Taylor and F...

Helping Google break business stereotypes, eliminate campaign bias and grow its business

EssenceMediacomX

Client: Google

According to the UN, it could take almost 300 years to achieve gender equality. With women’s jobs being 1.8x more vulnerable than men due to the pandemic, and gender having the most available data out of any under-represented group, the Google Ads team was determined to affect maximum change, knowing advertising and media has a part to...

How Bordeaux & Burgundy Skyrocketed Campaign Output By 250%

Bordeaux & Burgundy | The Marketing Agency Built for SaaS

Client: Armis

As the digital marketing landscape evolves, standing out among the competition requires a unique blend of creativity, strategy, and dedication. We’ve been on a transformative journey since 2020, helping SaaS businesses achieve their goals by delivering creative and capacity B2B marketing solutions. We have been recognised for our excep...

UN Women - Turning Hard News into Hard Donations

EssenceMediacomX

Client: UN Women

On 6th February 2023, a devastating earthquake hit Türkiye and Syria devastating an area the size of the UK. Over 55,000 people lost their lives, and more than 100,000 were injured and searching for their relatives. We wanted to help. But being 2,106 miles away, where would we start? UN Women is the leader in helping women and child...

Global Runway to Digital Success

Performics @ Starcom

Client: Primark

Primark, a renowned retailer offering affordable fashion choices, embarked on a digital transformation to adapt to the changing landscape of the industry. Despite its focus on in-store trading, Primark recognized the need to engage with customers online and appointed Publicis as its agency partner to support. The key challenges were th...

The Sale Before The Sale

BrandAlley

Client: BrandAlley

BrandAlley.co.uk, the UK's leading off-price premium and luxury brand e-tailer, conducted a successful Black Friday campaign titled 'The Sale Before The Sale.' By launching the campaign a month ahead of traditional Black Friday, BrandAlley captured customer demand in a less competitive space. The tagline 'You Want It, We Got It' emphas...

Zero Degrees - Abu Dhabi Winter Retail Season 2022

Avantgarde Middle East

Client: Retail Abu Dhabi

The Abu Dhabi Winter Retail Season, organized by Retail Abu Dhabi, aimed to attract visitors from across the Emirates instead of being limited to the capital's residents. To achieve this objective, our marketing team launched the 'Zero Degrees' campaign, taking over the Abu Dhabi Winter Retail calendar from 25th November 2022 to 31st J...

AXA: Banking on Exceptional Content in Search

Performics @ Starcom

Client: AXA

AXA approached our team at Starcom with a pressing issue. Despite their reputation as a leading UK financial brand, their car and home insurance website pages were experiencing low traffic. Low media share of voice, challenges within the aggregators, and a lack of engagement in the consideration phase of the purchase journey all con...

Driving Awareness and Consideration for Samsung Care+

Performics @ Starcom

Client: Samsung

Samsung, the leading global tech brand, launched their customer care program, Care+ to provide extended warranty coverage, expedited repair services, and personalised assistance. To drive awareness of the new product, our objective was to drive adoption of Samsung Care+ among new device owners, positioning it as the ultimate and cost-e...

Send - With Love

Digital Ethos

Client: Flutterwave Send

Send by Flutterwave is a remittance app with aspirations to be the leading app for the African diaspora to send money. Its parent company, Flutterwave, is Africa’s largest fintech company, specialising in providing payment infrastructure for global merchants and payment service providers. Since 2016, they have seen stable and consisten...

Taking the Zenus Infinite Debit Card Global

Zenus Bank

Client: Zenus Bank

Taking the Zenus Infinite Debit Card Global Zenus has transformed access to US banking by offering a seamless way for people worldwide to open a US bank account and receive a virtual Visa Infinite debit card. Our goal is to acquire new active clients and achieve global scalability. We conducted thorough market research and launched e...

Forbidden fromage: Babybel’s journey from invisible to #1 in SERPs

Performics @Spark Foundry

Client: Bel (Babybel plant based)

Bel needed an innovative strategy to focus on increasing visibility and brand awareness aimed at driving increased organic traffic to their channels. The website optimisation and content assets also needed to deliver a rich, relevant content experience to have a direct impact on consideration, and dispel any scepticism around the taste...

Reduce, Reinvest, Repeat: Helping Sainsbury’s slash its media carbon footprint

EssenceMediacomX

Client: Sainsbury's Argos

Sainsbury’s is committed to decarbonising its business and has committed to becoming Net Zero across its own operations by 2035. Media investment can have a heavy carbon footprint. One million ad impressions is equivalent to one metric tonne of carbon – or one round trip flight from Boston to London. We knew we needed to act, so we ...

Supercharging the launch of KFC’s owned delivery service

GroupM Nexus and Mindshare

Client: KFC

KFC set out to launch its own delivery service in a cluttered and highly competitive space to take full advantage of the delivery market’s growth. As consumers typically order via delivery aggregators due to their popularity, ease of use, and range of restaurants in one place, KFC needed to entice its audience with something excitin...

Re-establishing footfall post-COVID to Mitchells and Butlers restaurants across the UK

Agency: Havas Media Network
Client: Mitchells and Butlers

New Consumer Product Launch

Making ITVX Unmissable

EssenceMediacomX

Client: ITV

ITV has spent 72 years as a linear broadcaster. In 2022 their core business strategy was transformed in response to changing media habits and the rise of streaming. The launch of ITVX was the newest, freshest and biggest streaming service to hit the UK market. Within four months, ITVX hit one billion streams and became the most ...

Applying a performance mindset to TV for NEXT level results

iProspect

Client: NEXT

Using a performance mindset, we built a data-rich strategy and test-and-learn approach to convince a results-driven retail brand obsessed with incrementality to embrace the power of addressable TV. And we proved its value with NEXT level results.

Creating Difference that Matters with SpecsTech

MG OMD

Client: Specsavers

Specs This is the story of how our suite of custom developed tools, SpecsTech, enables MG OMD to create difference that matters to Specsavers, unlocking over £43M in sales revenue annually. Today, Advertisers have access to more technologies than ever before. Technologies that offer sophisticated automation, delivering unriv...

Reduce, Reinvest, Repeat: Helping Sainsbury’s slash its media carbon footprint

EssenceMediacomX

Client: Sainsbury's Argos

Sowing the seeds for long-term growth

Go Inspire Group

Client: Dobbies Garden Centres Limited

The Challenge: Deliver measurable growth and improved marketing performance vs. business KPI benchmarks: 80% ROI £5:1 SCR 20% EBIT 40% Response Rate •Demonstrate the contribution of free Dobbies Club benefits to ofrequency oadditional revenue oAverage Customer Value (ACV) •Facilitate hyper-personalised communications ...

Managing Capacity on LNER with 1PDRK

MG OMD

Client: LNER

As a long-distance rail company, LNER’s customer base (and revenue source) is mostly discretionary leisure and business travellers. On top of this, train operation comes with high fixed costs. To meet business revenue goals, every train journey needs to depart the station at close to full capacity. This makes LNER’s business model incr...

Reaching 2.7 Million Through The Power of Performance and Data-Driven Content & Digital PR

iProspect

Client: South Western Railway

Following two years of lockdown playing havoc with the travel industry, SWR faced its fair share of challenges. We identifired the new way people were using SWR services vs. pre-pandemic. Our innovative three-fold strategy exceeded expectations in an extremely competitive industry with online aggregators.

VEVE drove incremental reach and boosted sales for TUI, delivering a ROAS of 20X

VEVE

Client: TUI

TUI Group, a leading leisure, travel, and tourism company based in Germany, partnered with VEVE to expand its marketing efforts beyond traditional channels and tap into the untapped potential of OEM and browser advertising. With the goal of boosting sales, acquiring new customers, and eliminating competition, VEVE devised a strategic p...

Hitting 2.8 Million Incremental Traffic Gain By Combatting Keyword Cannibalisation

iProspect

Client: Lloyds Pharmacy

When The LloydsPharmacy website setup suffered keyword cannibalisation and negatively impacted performance, we leveraged SEO tactics to combat the healthcare competition. The integrated strategy we developed for LloydsPharmacy didn't just deliver fantastic performance, it delicately managed the complexities of both arms of the business...

Zoetis Seeks to Improve The Quality of Life for Pets

Total Media & Pixability

Client: Zoetis

More than a third of global households own pets with the most popular being dogs and cats. At some stage in their lifetime, dogs and cats are affected by Osteoarthritis which can have a significant impact on their quality of life. To help raise awareness of this condition, Total Media partnered with Pixability for Zoetis' YouTube Osteo...

E-commerce

Powering omnichannel retailer sales: How we transformed Crown Paints’ DTC shopping experience

OMG Transact & Adimo

Client: Crown Paints

OMG Transact's collaboration with Adimo yielded an innovative and industry-leading eCommerce solution. Leveraging Adimo's technology, we implemented over 500 tailored 'Price First' Buy Now touchpoints across Crown Paints’ product pages. This streamlined the shopper journey, enabling real-time comparison of prices, offer and retailer av...

Supercharging Peak with First-Party Data

Performics @Spark Foundry

Client: Hobbycraft

Driving short-term results with less budget while building the maturity of a brand in the long-term is not an easy challenge. By conducting an overall assessment of Hobbycraft brand, using Publicis’ proprietary solution DMI (Digital Maturity Index), Spark Foundry identified effectively where the short- and long-term growth opportunitie...

Unlocking the Power of Connected Commerce for L'OR

Havas Media

Client: JDE L'OR

In 2022, L'OR, a division of global coffee powerhouse Jacobs Douwe Egberts (JDE), launched their first barista-style coffee machine on the fiercely competitive British market. Facing established major players such as Nespresso and De'Longhi posed a formidable obstacle, but Havas devised a multifaceted plan to propel L'OR to success. ...

VEVE drove new customer acquisition and generated incremental revenue for Tesco, delivering a ROAS of 45X

VEVE

Client: Tesco

Tesco, a prominent multinational retailer in the UK, experienced a significant surge in online sales during the pandemic, underlining the need to increase its e-commerce penetration in the market. In pursuit of this objective, Tesco partnered with VEVE, a renowned performance marketing platform, to generate incremental revenue for new ...

Making ITVX Unmissable

EssenceMediacomX

Client: ITV

Partnering to exponentially increase performance marketing

Precise TV

Client: Skinny Foods and Cannon Digital Marketing

Precise TV is the world’s first and leading YouTube advertising platform. The award-winning contextual intelligence platform leverages a combination of proprietary machine learning models to connect brands to the video moments that matter across YouTube, TikTok and connected TV, driving full funnel business outcomes for advertisers loo...

Sowing the seeds for long-term growth

Go Inspire Group

Client: Dobbies Garden Centres Limited

Zenus Bank - Research, Advertise, Grow, Repeat

Zenus Bank

Client: Zenus Bank

Zenus has transformed global access to US banking by offering a streamlined process for individuals to open US bank accounts and instantly receive virtual Visa Infinite debit cards through their app. This breakthrough eliminates the historical limitations tied to US citizenship or residency. With a vision to provide people worldwide...

#PartyNeverStops

Whalar, TikTok

Client: FLANNELS

FLANNELS (a designer brands retailer) wanted to drive awareness and consideration for the upcoming holiday season. And they did just that with a full funnel TikTok campaign which amassed a massive 18x ROAS on the conversion phase. How? They turned to TikTok and eight fashion creators to create bespoke content which would generate ...

ASICS & World Mental Health Day

Performics @ Starcom

Client: ASICS

Mental health is no joke and, when it comes to body positivity, influencer campaigns can be a source of anxiety for many. ASICS wanted to support their audience with a unique campaign that lives up to the company name – Anima Sana In Corpore Sano: a healthy mind in a healthy body. The campaign subverted expectations of the traditional ...

LIWA Village

Avantgarde Middle East

Client: Department of Culture and Tourism, Abu Dhabi.

The LIWA Festival aimed to expand its target market from thrill-seekers to families, children, and regional visitors for its December 2022 event. To achieve this, we created LIWA Village, an oasis city in the heart of the Liwa Desert, merging Emirati heritage with the future of motorsports to offer an elevated getaway experience. The v...

LTK X Abercrombie & Fitch Cyber Week Campaign

LTK

Client: Abercrombie & Fitch

Following the success of their Q4 campaign in 2021 – where UK market share grew by 9.4% YoY – Abercrombie & Fitch were ready to partner with LTK again to deliver another series of long-term campaigns in 2022. The objective was to continue to grow the UK creator programme by driving sales, traffic and ROI in the British market. Over the...

Anchored in Excellence Through OneSearch

Havas Media

Client: Maersk

Following a shift in business approach from Maersk, moving from being predominately an ocean shipping company to an end-to-end logistics provider, Havas were tasked with driving brand awareness and new user growth across this newly diversified set of products/services. As a key channel in their media mix, Search was an integral drive...

Believe the Hype

Croud

Client: Hyperoptic

Hyperoptic is the UK’s largest exclusively full fibre broadband provider, competing in a highly challenging market, with competitors firmly established with great awareness among consumers. However the broadband market lacks differentiation, so Croud needed to amplify the niche that Hyperoptic had carved out - including capitalising on...

Helping customers ‘Take home life in their stride’ to drive 64% more sales

RocketMill

Client: HomeServe

HomeServe is a leading provider of home assistance cover but they had a problem; not enough people were aware of the protection they offer to cover their homes plumbing, drainage, heating and electrical needs. So they set out to address this challenge by evolving their digital acquisition strategy to also support brand awareness amongs...

Helping Google break business stereotypes, eliminate campaign bias and grow its business

EssenceMediacomX

Client: Google

Making Digital Work Harder with Data Insights

Tug Agency

Client: Milk & More

Müller bought Milk & More in 2018, a milk delivery business aiming to expand its product offering and grow its digital customer base. Tug and Milk & More have a long-standing agency/client relationship spanning over 10 years. We worked with Milk & More to help them mitigate revenue loss due to the UK’s cost of living crisis. With inf...

Making ITVX Unmissable

EssenceMediacomX

Client: ITV

Allowing SMEs To Grow Their Business

Havas Media

Client: Twill

Twill, a Maersk subsidiary, streamlines ocean and inland freight logistics for small and medium enterprises (SMEs). With transparent pricing, simplified paperwork, and robust tracking, Twill enables SMEs to focus on growth while ensuring efficient supply chains. The goal was to secure 3,000 new customers, leveraging Meta and LinkedIn. ...

Creating difference that matters for Nissan’s Lead Generation

MG OMD

Client: Nissan

This is the story of how Nissan United redefined the lead generation programme for Nissan, leading to cost per sale rates 81% above previous targets. Nissan had been facing growing challenges in their lead generation and reaching high-quality in-market leads efficiently was increasingly difficult in a competitive landscape. Nissan Unit...

Driving brand awareness and converting new student sign ups within the student demographic

Student Beans

Client: Fiver

Fiverr partnered with Student Beans to increase awareness and engagement among the student demographic. Student Beans’ student community insights showed that Fiverr faced low awareness, with 48% of students unfamiliar with the brand. Students associated Fiverr primarily with side hustles and money-making opportunities. To address these...

Pivoting from quantity to quality to drive 50% more revenue from paid media

RocketMill

Client: Harvey Water Softeners

A key part of Harvey Water Softeners sales cycle is lead capture and onward nurturing. Noticing a decline in lead quality, they challenged RocketMill with driving leads with a higher propensity to convert. Flipping their existing strategy to focus on lead quality, not quantity, we drove a 50% increase in revenue from paid search and pa...

RBC Brewin Dolphin: Generating more leads through innovation and testing

Walk-In Media

Client: RBC Brewin Dolphin

RBC Brewin Dolphin is a UK wealth manager with a 250-year heritage and audience of people with £300k+ investable assets. This audience is largely AB 45+ with most located in London / SE England with pockets of wealth Nationally. Whilst we spend a focus on brand building, there are key sales pipelines with Marketing Qualified Leads (MQL...

Target High Value Sources of Growth

Crown Jewels Consultants (CJC)

Client: Crown Jewels Consultants (CJC)

Generating leads is often THE top expectation faced by marketers. After falling short of industry benchmarks, a new strategic perspective was needed, and fast. Leveraging indisputable data and learning from statistical observations, this document details how an underperforming conversion rate was transformed into one that outperformed ...

Creating Difference that Matters with SpecsTech

MG OMD

Client: Specsavers

This is the story of how our suite of custom developed tools, SpecsTech, enables MG OMD to create difference that matters to Specsavers, unlocking over £43M in sales revenue annually. Today, Advertisers have access to more technologies than ever before. Technologies that offer sophisticated automation, delivering unrivalled efficiencie...

Delivering instore sales come rain or shine

Performics @ Starcom

Client: Primark

The retail landscape post-pandemic has dramatically changed, with online shopping now dominating. As high street stores face closure and online sales surge, a brand with no ecommerce presence like Primark stood at a critical crossroad. That’s when Starcom came in, taking the challenge head-on, convincing Primark to embrace the use of a...

Herdify X Whistl: Boosting door-drop success for Abel & Cole

Herdify & Whistl

Client: Abel & Cole

Abel & Cole is an established brand with a loyal and engaged following. However, due to multi-box discounts and diminishing ROAS, acquisition costs were skyrocketing. They wanted to use the power of their existing communities to find new customers, but didn’t know how to reach these communities in the real world (ie, not through the...

How VISA leveraged Ogury’s cookieless technology to engage users during the 2022 FIFA World Cup

Ogury

Client: VISA

As the world's leading online payment system, VISA has been facilitating transactions between consumers, retailers, financial institutions and government entities in more than 200 countries and territories since 1958. A sponsor of the 2022 FIFA World Cup, VISA called on long-time AdTech partner Ogury to deliver a campaign that would de...

Leveraging Predictive Audiences To Boost Secondary Shoppers' Revenue

Performics @Spark Foundry

Client: ASDA

A collaboration with Spark Foundry planning and strategy, and the Asda digital marketing, this campaign exemplifies a successful integration of human expertise and algorithmic targeting and optimisation. By leveraging insights from various data sources, we surpassed the clients revenue and retention objectives with maximum efficiency. ...

The Domino's Effect: How Fusing Attention & Context Data Made Sales Fall in Place

Havas Media

Client: Domino's x Gum Gum

In a dwindling takeaway market, Domino’s UK urgently needed the attention of new customers to drive pizza sales and gain market share. Although many programmatic media owners offered technology to optimise towards Attention, the methodology relied on historical campaign data and did not consider the surrounding media context. Agains...

A Truly Global App

Zenus Bank

Paid Search

Creating Difference that Matters with SpecsTech

MG OMD

Client: Specsavers

Driving high value search leads for BMW in an industry first

Total Media

Client: BMW

The automotive industry is heavily reliant on the generation of leads to capture interest from users potentially interested in their cars. BMW have historically placed focus on the volume of leads and overall cost per lead (CPL) generated, but as a result of the global supply chain disruptions post-Covid-19, BMW faced the challenge of ...

Managing Capacity on LNER with 1PDRK

MG OMD

Client: LNER

Outsmarting The Big Spenders: Activating Full Funnel Search To Drive Revenue

Performics @ Spark Foundry

Client: Asda George

How do we build our brand, drive revenue and gain new customers (cost efficiently) in a fiercely competitive UK Fashion market against some of the leading industry giants with massive advertising budgets? The top three competitors alone dominate with over 60% of the total market share, leaving us with an uphill battle to carve out o...

Transforming and Scaling H&M's Paid Search Strategy for 70% YoY More Online Revenue

iProspect

Client: H&M

With 100 million members across 75 countries and over 4.2k stores, how do you face a titanic challenge like injecting 65% new customer volumes through Paid Search by 2025? Especially, when you’re fishing in an ocean with no bait as cookies depreciate quickly, and the right audience is harder to surface from these great depths. We suc...

Winning Peak with Profit Data

iCrossing

Client: Virgin Experience Days

For over 15 years, iCrossing and Virgin Experience Days have forged an unwavering alliance, enabling us to harness highly sensitive business data to drive substantial growth year after year. In 2022 Virgin Experience Days asked iCrossing to devise a strategic initiative to improve the profitability of their paid search channels, with a...

#PartyNeverStops

Whalar, TikTok

Client: FLANNELS

Changing Perceptions of the Next Generation of Peugeot Buyers

Performics @ Starcom

Client: Peugeot

A stunning new range of cars and a refreshed brand positioning has set Peugeot on the road to a new era, so it came to TikTok to reach the next generation of Peugeot fans at scale and drive desirability among a new, younger audience of potential buyers. We did this by creating a brand- new “Always-in” strategy. Working with five TikT...

Galaxy makes sustainability tasty in a sales-driving brand equity campaign

EssenceMediacomX

Client: Mars Galaxy

Reaching Our Target Audience Through Location-Targeting

Tug Agency

Client: Milk & More

Milk & More is a milk delivery business aiming to expand its product offering and grow its digital customer base. They enlisted Tug’s paid social services to achieve this. Tug helped Milk & More identify their core target audience personas, and overlaid this with postcode data to focus on hotspot areas for our target profiles. The acti...

Successfully diversifying ad platforms

Journey Further

Client: Gym King

Journey Further and Gym King’s Paid Social audience strategy underwent an expansion throughout 2022. A bespoke research and segmentation piece identified our most valuable target audience and, importantly, revealed where these users spend their time online; they over-index on Snapchat and TikTok. This knowledge, alongside other facto...

Driving Cost Effective Growth for Best Western GB

Acceleration Partners & Awin

Client: Best Western GB

Best Western GB has over 250 independently owned and managed hotels throughout Great Britain. Whether customers are looking for coastal charm, a rural retreat or city chic, Best Western GB has a perfectly placed hotel for their needs. The travel and hospitality industries were ground to a halt amidst the global pandemic; forced lock...

Helping ManyPets deliver many sales

The Specialist Works

Client: ManyPets

In December 2022 ManyPets asked The Specialist Works to increase response volume in the affiliates channel through new campaign tactics. The Specialist Works identified that they could target relevant and engaged audiences by sending out email campaigns that coordinated with the TV spot schedule. By aligning media and message through t...

Redefining the role of Affiliates in the path to purchase

MG OMD

Client: Aer Lingus

This is the story of how our strategic affiliate programme structure enabled MG OMD to redefine the role of affiliates in the path to purchase for Aer Lingus, leading to programme revenue soaring by 38%. Following one of the most turbulent periods for this brand, MG OMD challenged themselves to increase performance for Aer Lingus, whil...

How BMW Canada Increased Brand Metrics While Delivering A Carbon-Neutral Campaign with Sharethrough GreenPMPs

Sharethrough

Client: BMW Canada

BMW’s main objective was to promote their branded content series aiming to convince potential EV consumers of their leadership and commitment to the environment. Delivering the campaign using Sharethrough GreenPMPs was the optimal solution to achieve their campaign objectives while also aligning with BMW’s overall commitment towards gr...

MPB - From Investment to Invest-meaning

EssenceMediacomX

Client: MPB

MPB is dedicated to revolutionising online retail by making used photo and video equipment accessible and affordable for all. We ensured that its media investment was just as planet friendly by revamping its programmatic supply chain in a way that not only exceeded performance KPIs by 30% but also produced carbon impressions that we...

PRA Group's Global Inclusion Week

PRA Group

Client: PRA Group

Established in 1996, PRA Group (Nasdaq: PRAA) is a publicly traded global financial services company and an industry leader in the nonperforming loan asset class. When PRA Group’s UK business began celebrating Inclusive Employers’ “National Inclusion Week,” the company saw an opportunity to create its own Global Inclusion Week (GIW) in...

Reduce, Reinvest, Repeat: Helping Sainsbury’s Argos slash its media carbon footprint

EssenceMediacomX

Client: Sainsbury's Argos

UN Women - Turning Hard News into Hard Donations

EssenceMediacomX

Client: UN Women

Accelerating Growth Through Enterprise-SEO

Tug Agency

Client: END. Clothing

END. Clothing is a leading retailer of high-end fashion. In 2022, the company appointed Tug to lead their SEO strategy, as organic growth had plateaued during 2020 and 2021. This led to an over-reliance on Paid Media, which END. were keen to reduce. We worked on maximising visibility for non-END. brand pages and category and departme...

Climbing Trees & Avanti Travel Insurance – Flying Onto Page 1 Rankings

Climbing Trees

Client: Avanti Travel Insurance

With a shift in target audience, Avanti Travel Insurance needed to gain and retain page 1 rankings by the end of an 18-month SEO campaign increase the brand’s organic visibility and remain competitive. Creating a campaign designed to attract links from the NHS was a hugely ambitious idea that worked. Just 12 weeks after implementatio...

Emergency Response for Ukraine (Save the Children UK)

EssenceMediacom

Client: Save the Children UK

On 24 February 2022, Russia launched a military invasion of Ukraine. This instigated a rapid emergency response by EssenceMediacom on behalf of Save the Children to ensure much needed aid to the people, and children, of Ukraine. This urgent crisis campaign quickly and effectively used intelligently informed SEO strategy and a total cam...

Optimising User Experience With Core Web Vitals

iCrossing UK

Client: American Express

American Express’s slow homepage speed was hindering user experience, so it was clear we needed to define a clear strategy in order to improve page speed scores and provide a smooth and responsive interaction for users. To do this, we’d have to ensure the homepages met or surpassed Google’s passing threshold of 70%-page speed across bo...

Proof's In The Pudding – Using Holistic Search To Drive Sweeter Results

Performics @ Spark Foundry

Client: Asda

Proofs in the Pudding... This is a real showcase of SEO best practice at its finest. No siloes, but instead showing what a holistic approach to search can achieve. We all know the struggles of duplicated content. Despite variations in the URL structure, the products and keywords targeted by these pages are often identical or very simil...

The Mixer

Greenpark

Client: Campari Group

The Mixer is an all-in-one ‘drinkspiration’ platform providing everything needed to make any event or occasion a big success. The Mixer brings together data and editorial written by Food, Beverage & Lifestyle experts to inspire sparkling, memorable moments through cocktail making at home with friends and loved ones. As a brand-agnostic...

In House Agency of the Year

Delivering Record-Breaking Targets In-House with Innovation and Design Excellence

Verisure UK

Verisure UK achieved record-breaking lead generation through in-house innovation this past year. As Europe's largest home alarm company, Verisure UK faced the challenge of increasing lead generation and sales appointments in 2022 with the same budget as the previous year. This was against the backdrop of significant changes in digital ...

FT Live

Financial Times (FT) Live Digital and Performance Marketing Team

The FT Live Digital and Performance Marketing team deserves to win the best in-house agency award for their exceptional performance in driving growth and delivering outstanding results. Due to the pandemic, FT Live rapidly transformed its business model from hosting exclusively in-person events to offering virtual events. To maximize t...

Croud

Croud is a full-service digital marketing agency that leverages a unique business model to deliver more for some of the world’s leading brands. Founded in 2011, Croud combines a team of some 480+ in-house digital marketing experts with a global network of 2,000+ on-demand specialists known as ‘Croudies’ to deliver the global scale and ...

Antony Fung

Client: Crown Jewels Consultants (CJC)

Ishita Khare

Client: Performics @ Starcom

Ishita Khare, an extraordinary leader within the Performance Experience team at Performics @ Starcom, has a track record of success spanning four years in the company and eight years in the marketing industry. Her expertise in SEO and data-driven insights have revolutionised the team’s approach to client deliverables, making her an inv...

Kubi Springer

Client: Avantgarde Middle East

The LIWA Festival, organized by the DCT, sought to expand its target market for December 2022 from thrill-seekers to families, children, and regional visitors, with a goal of attracting at least 20,000 ticket sales. The objective was to highlight the Liwa Desert as an iconic heritage site and an attractive getaway destination. This led...

Performance Marketing Agency Of The Year

20% Global Growth in a Year of Innovation

Tug Agency

Here at Tug, we stick to our motto - Work Hard and Be Nice to People, and it’s reflected in our key successes for 2022. Last year, we won 32 new clients across all Tug territories, driving £1.75 million of revenue into the business. We’ve come a long way since opening in 2006, and in the last year we opened new offices in Singapore and...

A TRUE Marketing Performance Partner: Delivering Outcomes NOT Outputs.

Go Inspire Group

Client: Go Inspire Group

We could spend a lot of time navel-gazing on our mission and vision, but it’s not really our style. Ultimately, Go Inspire are a Marketing Performance Partner, that deals in OUTCOMES, not outputs. We’re pragmatic yet imaginative, and we like to get stuff done. We keep it simple: Right message. Right person. Right time. Rig...

Affiverse (formerly Affiliate Insider)

Client: Affiverse Agency

Affiverse (Formally AffiliateINSIDER) is a boutique performance marketing agency founded by industry veteran and PMA board member Lee-Ann Johnstone, in 2019. With the vision to do affiliate marketing better, Lee-Ann embarked on a journey to create a performance marketing agency built on three core pillars; an agency that provides quali...

EssenceMediacomX: Built to Breakthrough

EssenceMediacomX

EssenceMediacomX is part of EssenceMediacom in the UK, having officially launched in January 2023. Its foundations combine Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise; but we see this year’s agency launch as chance to disrupt the...

Kinesso UK

We drive growth for our clients through a planning and operating model we call Flow, the continuous movement of people along the path to purchase. Flow encompasses the entire customer journey and underpins our planning, optimisation, and measurement strategies. It helps to predict the actions and outcomes from three coefficients: custo...

RocketMill - Full service with performance at the core

RocketMill is an independent performance marketing agency. Our team of +170 fuse technology with craft and performance with brand to create a full service offering, bringing together media, creative, customer experience, data and technology specialists with a progressive mindset and a common purpose to drive business forward for our cl...

Decarbonizing Media and Ad Tech with Scope3

Scope3

Client: Scope3

The unnecessarily complex and inefficient advertising ecosystem that exists today is costing brands, marketers and quality publishers while also contributing an excess of carbon emissions. Scope3 was started with the explicit mission to change that, and continues to be laser focused on decarbonizing media and advertising. Not only ha...

Proving Sustainability Doesn't Mean Reduced Performance

EssenceMediacomX

Client: Sainsbury's Argos and MPB

EssencemediacomX has built a reputation for leading in digital strategy and execution, however best practices in media were never crafted with sustainability in mind. The question was, could we optimise against reducing carbon in our campaigns whilst still reaching an optimal audience and driving performance for our clients? No one els...

LIWA Village

Avantgarde Middle East

Client: Department of Culture and Tourism, Abu Dhabi.

The LIWA Festival, organized by the DCT, aimed to expand its target market from thrill-seekers to families, children, and regional visitors for its annual event. The main objective was to emphasize the Liwa Desert as an iconic heritage site and an attractive getaway destination for people from all walks of life. To achieve this, the LI...

Performics @ Starcom

Client: Performics @ Starcom

Performics @ Starcom, a globally recognised performance marketing arm of Publicis Media, has taken the industry by storm with their innovative strategies and data-driven approach, achieving remarkable success over the past year. It’s all in the numbers: a 71% all-time high new business conversion rate, 95% client retention rate, and 7 ...

Rakuten Advertising DealMaker Team Powers Thousands of In-Person Connections for Growth

Rakuten Advertising

Rakuten Advertising developed DealMaker events years ago to help advertisers and publishers connect, learn, and do business. The guiding principle is to create value for the industry. The DealMaker Team wanted to do more than “just” bring together members of the industry, they wanted to ensure that attending was time well spent by arch...

Zenus Bank - Growing Team, Growing Ambitions

Zenus Bank

Client: Zenus Bank

Zenus Bank has transformed access to US banking services globally, enabling individuals and businesses in 180 countries to open accounts and obtain premium Visa debit cards without US residency or citizenship. Through strategic marketing efforts of Marketers Beyond Borders, including market research and targeted campaigns, Zenus has...

Driving Change: Vauxhall’s Innovative EV Calculator Drives Awareness

Performics @ Starcom

Client: Vauxhall

Automotive

B2B

Charity

Fashion

Finance and Insurance

Food and Drink

Hospitality

Re-establishing footfall post-COVID to Mitchells and Butlers restaurants across the UK

New Consumer Product Launch

Retail

Travel

Wellness and Healthcare

E-commerce

Growth Marketing

Influencer Marketing

Integrated

Lead Generation

Marketing Innovation

Mobile and App Marketing

A Truly Global App

Paid Search

Paid Social

Galaxy makes sustainability tasty in a sales-driving brand equity campaign ​ ​

Partner and Affiliate Marketing

Purpose

SEO

In House Agency of the Year

International Agency of the Year

Marketer of the Year

Performance Marketing Agency Of The Year

Sustainable Initiative of the Year

Team of the Year

GRAND PRIX

Galaxy makes sustainability tasty in a sales-driving brand equity campaign