Whalar, TikTok


FLANNELS (a designer brands retailer) wanted to drive awareness and consideration for the upcoming holiday season.

And they did just that with a full funnel TikTok campaign which amassed a massive 18x ROAS on the conversion phase. How? They turned to TikTok and eight fashion creators to create bespoke content which would generate hype amongst their British target audience (18-34 with an interest in luxury & fashion). The creator selection was key to reaching the target audience with a focus on working with creators who are credible in the luxury fashion space with loyal followings allowing the brand to align with the cultural tastemakers engaging audiences on TikTok. Content was designed to be appropriate for each stage of the purchase funnel ensuring relevance and effectiveness. The campaign was centered around the TikTok interpretation of the brand’s central campaign theme and hashtag #PartyNeverStops with creators producing content in line with a native platform photo sharing trend with an accompanying official track, for the sound-on platform, TikTok. The campaign was wildly successful with £3.68M in Sales Paid Amplification: 18x Return on Ad Spend 91M Video Views 11.9M unique users reached (UK) 633K clicks to site 18k Transactions