Client: Hyperoptic
Hyperoptic is the UK’s largest exclusively full fibre broadband provider, competing in a highly challenging market, with competitors firmly established with great awareness among consumers. However the broadband market lacks differentiation, so Croud needed to amplify the niche that Hyperoptic had carved out - including capitalising on their trusted reviews which were the highest on TrustPilot amongst competitors - and ladder this into the strategy. Through a three stage ‘excite’, ‘nurture' and ‘conquest’ approach Croud delivered an integrated campaign that massively exceeded targets, making it an exceptional year for the brand.
