2026 JUDGES

Chair of judges


Graziella Castro
Global Head of Marketing Effectiveness , HSBC

Dr Graziella Castro is responsible for the delivery of the marketing effectiveness strategy at HSBC.

She brings 15+ years of experience between academia and media industry, where she built a deep knowledge of research and marketing effectiveness.

At Publicis Groupe, Graziella was responsible for quantitative solutions, leading data strategy for global clients like Disney, Coty, Nestle (to mention a few). During her time at Publicis, she has both contributed to global new business success and the retention of long-term global clients.

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2026 JUDGES