Nick Beck

Nick Beck is Founder and CEO of Tug, the independent, AI-powered brand and performance marketing agency he established in 2006. Today, Tug works with some of the world's biggest brands across London, New York, Toronto, Berlin, Sydney and Singapore, helping clients anticipate change, innovate faster and deliver sustainable growth. He leads the agency with a clear focus on data-driven results, grounded in a simple belief: work hard and be nice to people. Under Nick's leadership, Tug is a multi-award-winning agency and is the only independent performance marketing network with a global offering. With teams across London, New York, Toronto, Berlin, Sydney and Singapore, Tug remains proudly independent - free from trading deals or platform bias - so media and technology decisions are always made in the best interests of clients' brands and business outcomes.