Azlan Raj

Azlan Raj is the Chief Marketing Officer for Fynla, an AI-driven personal finance platform that aims to democratise wealth by helping consumers centralise their data, plan their finances and take clear actions that can change their financial future. Previously the Chief Marketing Officer for dentsu in EMEA (top 5 largest global marketing agency networks), Azlan's role spanned all dentsu brands and capabilities, and he was responsible for helping clients understand and realise the value of people-centred transformation, helping them balance brand and data through their consumer experience. Through his career, Azlan has been part of award-winning teams and led a diverse set of capabilities from marketing strategy through to analytics, website design and development, and marketing activation. He is a recognised thought leader writing for mainstream publications and presenting at leading industry events including Forbes, Campaign, The Drum, PerformanceIN, Salesforce World Tour, Adobe Summit and Econsultancy, and is a member of the renowned Forbes Communications Council, Performance Marketing World Advisory Board, ClickZ advisory board and Data & Marketing Association (DMA) customer engagement committee. Azlan was also recognised in PerformanceIN's global top 50 list for marketers, UK's top 20 most influential marketers, CX Hall of Fame, and is the co-author for Amazon bestselling book "Shift: Transform motion into progress in business."