Lee Henshaw

Founder of Into-it and the co-host of The Marketer in The Loop. Into-it is a marketing technology startup that transforms news media into a loyalty channel for retailers. Our Chrome extension replaces ads with personalised notifications about products customers are interested in, turning news media into a shop window for retailers. The Marketer in The Loop is an AI marketing certification course on Maven. It is one of their most popular and highly rated marketing courses.

What do you think the biggest challenges are currently facing the industry?

The shift from attention to intention and the promise of automation through AI agents.