Hannah Kimuyu

Hannah's career spans over 24 years working for Capital One, Energy Saving Trust, Greenlight Digital and now Brave Bison. As CEO of Performance and Commerce at Brave Bison, she's focused on pushing the boundaries of performance marketing, integrating SEO with paid media strategies to optimise performance and drive business growth. She took the top spot on PMW's Powerlist 100 for recognition of her leadership style - a compelling blend of directness, empathy, and unwavering ethics. Also previously a 40 over 40 winner in 2023 and 30 under 30 winner many years before, she knows what it takes to be a standout and positive representative in the industry.

What do you think the biggest challenges are currently facing the industry?

One of the biggest challenges we're facing right now as an industry is adapting to an increasingly AI-driven ecosystem while maintaining originality, trust and effectiveness. The industry is also facing increasing pressure to prove incremental value in a fragmented media landscape, all while balancing wider big-picture shifts: privacy, measurement, tighter budgets, global economic uncertainty and changing consumer behaviour to name just a few. The businesses that will succeed are those combining technology, strategic thinking and creativity in a genuinely integrated way.