Anthony Macro

Anthony leads a 70+ team of Search & Social specialists for Croud, a global performance agency. With 14+ years experience in performance focused Paid Media across in-house, indie & network agency roles. With a background in mathematics, Anthony has a passion for accessibly connecting data to decision making. Both in how to maximise client performance through platform excellence, and in the most effective ways to manage delivery within a modern media agency.

What do you think the biggest challenges are currently facing the industry?

Balancing the day-to-day economic realities of marketing and business performance alongside the increasing velocity of product and technology development is a challenge. While it's an exciting time to be in the industry, the pace of change can often feel at odds with daily pressures.