Alesha Griffiths-Kidd

Alesha Griffiths-Kidd is the Paid Media Lead at sports entertainment brand SailGP. A Performance Marketing expert with 15 years of experience in the industry, previous PMW 100 Powerlist winner responsible for driving business growth through digital media and leading in-house teams for some of the biggest global brands spanning across industries including Formula 1, Microsoft and Experian.

Despite current industry challenges, why do you think the awards are important in celebrating the work of organisations?

I think its great for us to take a step back and recognise the achievements amongst the industry, whilst it continues to move a mile a minute, but also a chance to connect with fellow peers.