Sammy Parker

Sammy Parker is the Brand Partnerships Lead for Calfreezy, one of the UK's most successful YouTubers and creator, business leaders. Sammy's role includes delivering high level partnerships with brands including Visa, Ebay, Meta, Google, Guinness + many more.

What do you think the biggest challenges are currently facing the industry?

The biggest challenge currently is keeping human-creativity the centre of what we do. It's too easy nowadays to ask an AI to review a brief or tackle a challenge for you, but the key to keeping campaigns authentic and high-performing will always be the human touch we can all contribute to briefs.