Shortlist 2026
Sectors
Automotive
Full Throttle Local SERP Domination
Impression
To counter major search engine updates, MOTORS executed a transformative, consolidation-led SEO strategy to capture local transactional intent. Shifting away from mass page indexation, the campaign pruned legacy digital bloat to build true search authority and significantly improve the user experience.Following a successful pilot that ...
Vehicle Hub
KINESSO UK
Hertz is one of the most recognisable car rental brands in the world. Despite that heritage, a significant volume of vehicle-related search demand sat beyond its visibility across non-branded search. We saw an opportunity to change that. With over half a million vehicles in the fleet and thousands of potential search journeys spanning ...
B2B
From Broad to Brilliant - Redefining Verizon Business’s Media Strategy to Drive a 29x Increase In Pipeline Growth
Performics @Starcom
This submission showcases how Performics partnered with Verizon Business to transform B2B demand generation in a highly complex and competitive market. Faced with long buying cycles, multiple decision‑makers, and constrained brand awareness in the UK, Verizon Business needed a fundamentally different approach to generate meaningful pip...
Tug & Lever: Engineering a Full-Funnel B2B SaaS Overhaul for Lever by Employ
Lever
When Lever by Employ set out to scale its B2B SaaS recruitment platform, we stepped in to transform a traditional lead-generation model into a high-velocity down-funnel growth engine. Shifted from broad traffic acquisition, we pioneered a data-precise Account-Based Marketing framework designed to capture high-intent buyers. Across Goog...
Charity
To be announced on the night
Fashion
Full-funnel fashion: bringing style back to Matalan
Havas Market UK and Mail Metro Media
Matalan worked with Havas Market and Mail Metro Media to turn brand awareness into consumer consideration. Utilising Havas's Converged tool, the aim was to shift perceptions of quality and style, with a focus on consideration growth and sales conversion. The core strategy was a "One partnership. One audience. Three jobs." full-funnel ...
Lose Track of Time
Mediahub
By celebrating how running feels, not how it performs, we created a distinctive brand platform rooted in New Balance's heritage, building deeper emotional connections and inspiring a new generation to simply Lose Track of Time. We transformed the places where people constantly check the clock, showcasing a new franchise that is the an...
The Runners Atlas
Mediahub
The Runners Atlas, a media partnership with Trippin that turned London into a cultural running guide. Celebrating the distinct culture of its boroughs, the food, music, people and places, helping runners discover the communities that make training more enjoyable, social and meaningful so they could truly Run their Way. The Runners Atla...
Finance and Insurance
Audience-first incrementality at scale
Publicis GO
Lloyds set out to prove that performance marketing could drive incremental growth, not just capture existing demand. Using first-party audience insight, the team built tailored creative and targeting strategies designed to reach new growth segments and create demand higher up the funnel.
Brave Bison x Aviva: Miles of Memories
Brave Bison
Aviva partnered with Brave Bison to deliver Miles of Memories, an SEO and digital PR campaign designed to transform how consumers engage with car insurance. In a category dominated by price comparison and rational messaging, the objective was to combine emotive storytelling with performance marketing to drive a 10% target uplift in S...
Clean Sheets Campaign
Zilch
Zilch's "Clean Sheets" campaign, delivered in partnership with Arsenal Football Club, is a standout example of culturally driven performance marketing, combining real-time sport, scarcity and reward-led engagement to drive exceptional consumer response and measurable growth. Every Arsenal clean sheet became a reward moment, with 500 e...
Connected TV: The Unicorn
Smithfield Agency
Updraft were looking for a unicorn – an effective campaign targeting only people who were eligible for credit that drove both awareness and action. Smithfield’s Connected TV (CTV) approach delivered. With a 77% year-on-year increase in loans accepted and 9% new customer growth, it’s clear the campaign carefully targeted credit-worthy p...
Food, Drink and Alcoholic Beverages
More Than a Launch: How Baileys x Terry’s Chocolate Orange Turned Commerce Media into Brand Equity
Diageo
Iconic Christmas brands Baileys and Terry’s Chocolate Orange teamed up to answer the age-old Christmas question: how do you cram your two favourite festive flavours into your mouth at once? Simple - by bottling pure joy. For Christmas 2025, we transformed a new flavour launch into Baileys’ most successful ever by finally bringing that ...
Noodles Worth Loving
Serendipity Int
Our full-funnel YouTube campaign for itsu's Instant Noodle Pots beat every target: a +1.2pp Brand Lift, 20% offline sales uplift and 600%+ branded search on £129,837 media - plus a Google-published case study.
Tug & Mitchells & Butlers: Transforming Zero-Click Search into Social & AI Visibility
Mitchells & Butlers
When partnering with Mitchells & Butlers in late 2025 across 1,700+ UK venues (including Toby Carvery, Harvester & All Bar One), we faced a tough macro environment compounded by rising zero-click search and AI Overviews eroding organic CTRs. To reverse declining brand interest, we launched a fresh strategy structured around 6 core pill...
Hospitality & Travel
Cruising to the Top of AI Search
ROAST
Faced with poor organic visibility against aggregator giants, heritage travel brand Hurtigruten and agency ROAST launched a pioneering campaign marrying core SEO with Generative Engine Optimisation (GEO). Aimed at premium "Modern Adventurers," the campaign sought to secure Algorithmic Inevitability - positioning Hurtigruten as the undi...
From Everyday to Escape: How Data and Creativity Sold Holidays Like Never Before
WPP Media - Wavemaker UK
The Wave booking period is the travel industry's most competitive trading window. With no increase in media investment, P&O Cruises needed to drive incremental bookings while improving marketing efficiency. Building on two consecutive Wave campaigns, we evolved our strategy into a connected omnichannel experience built around one simp...
How Kepler & route1.io transformed easyJet’s MMM with Causal Data
Kepler
easyJet’s Marketing Mix Model (MMM) informs multi-million-pound investment decisions across channels and markets. Yet despite social’s importance within the travel booking journey, its true impact remained statistically unclear due to heavy correlation with other digital media channels. Kepler and route1.io set out to solve a critical...
RAAS LAB x McCann Media x East Midlands Railway: Inspiring More Journeys Through Relevance
RAAS LAB
East Midlands Railway (EMR) partnered with RAAS LAB and McCann to evolve display advertising into a more effective driver of customer growth and future travel demand. The objective was to move beyond traditional retargeting approaches and create advertising that could engage new audiences earlier in their decision-making journey. RAAS...
The Radical Reset: Proving Strategy Through Econometrics
Mediahub
To address an over-reliance on lower-funnel Paid Search, Royal Caribbean implemented the "Radical Reset" strategy, shifting media investment toward upper-funnel brand building. Faced with the absence of budget and time for traditional Media Mix Modelling (MMM), the team developed a robust econometric framework using Counterfactual Mode...
This isn't AI (TINA) - Launch x Icelandair
Launch
Launch was appointed to grow Icelandair's digital performance across key European and North American markets. Audience research uncovered a striking insight: Iceland's real landscapes were being dismissed by travellers as AI-generated. Rather than ignore the scepticism, Launch and Icelandair built an entire campaign around it. This Is...
Transport for London’s Car Driver Nudges
DOOH.com, Wavemaker, WPP Media
Transport for London (TfL) set out to tackle one of the hardest behaviour change challenges in urban mobility: persuading habitual drivers to switch to public transport. Using behavioural insight and pioneering data activation, the campaign identified moments when drivers were most open to change, particularly during non-routine jou...
NEW: Media and Entertainment
Home of Filipino Feels: Relaunching iWant for a Global Filipino Audience
Allied Global Marketing
ABS-CBN relaunched iWant in 2025 as the “Home of Filipino Feels”, challenging Allied Global Marketing to build awareness, engagement and efficient acquisition across the Philippines and key diaspora markets. Rather than relying on demographics alone, the campaign transformed culturally specific emotional insights into a full-funnel per...
JBL x TikTok Shop – Black Friday 25 + Cyber Monday
Arena Media
In 2025, JBL set out to solve a growing ecommerce challenge: consumers were discovering products on social platforms, researching elsewhere, and purchasing through entirely different channels. To close this gap and unlock incremental revenue, JBL became the first UK audio brand to launch on TikTok Shop, creating a scalable social comme...
Kinky Boots - Staying 'Two Boots Ahead' in a Competitive Market
Dewynters
In March 2026, Kinky Boots, the fan favourite musical, opened its doors at the London Coliseum, seven years after its original and hugely successful West End run. A returning well-loved IP with a star in the form of Johannes Radebe of Strictly fame, on the face of it, is a recipe for success. However, significant changes in consumer be...
Retail
Driving Growth: Incubeta for Nobody’s Child
Incubeta
As the long-term digital partner for Nobody’s Child, Incubeta has been instrumental in driving the brand’s evolution into one of the UK’s most exciting fashion success stories. To sustain rapid growth and overcome a potential performance plateau in 2025, Incubeta shifted from a performance-only model to a full-funnel strategy, designe...
High Value Footfall Conversion
Mediahub
The bespoke High Value Audience (HVA) programme has significantly enhanced Meta’s targeting capabilities by expanding addressable attributes. Through integration with Acxiom’s dataspine, the team developed machine learning-driven value segments focused on luxury travel and shopping intent. These custom audiences enable more precise pre...
JBL x Tour H2: Amazon Interactive Prime Video
Arena Media UK
JBL set out to challenge the perception of Connected TV (CTV) as a brand-only channel by proving it could drive measurable commercial outcomes. While CTV had long delivered strong awareness through high reach and engagement, demonstrating a direct impact on sales remained a significant challenge. The launch of Amazon’s Interactive Feat...
New Consumer Product Launch
To be announced on the night
Wellness, Healthcare and Beauty
To be announced on the night
Strategy
E-Commerce
From Screens to Showrings- Inspiring Every Dog Lover to be part of Crufts
Smithfield Agency
Ticket sales revenue up by six figures in the first week and an extra 15.6% in revenue overall. Beating industry norms of reducing event attendance to achieve Crufts highest attendance in over five years (94,195 tickets sold for 2026 vs 88,379 in 2025). This was the first time Crufts had been supported with a digital-only campaign. C...
More Than a Launch: How Baileys x Terry’s Chocolate Orange Turned Commerce Media into Brand Equity
Diageo
Iconic Christmas brands Baileys and Terry’s Chocolate Orange teamed up to answer the age-old Christmas question: how do you cram your two favourite festive flavours into your mouth at once? Simple - by bottling pure joy. For Christmas 2025, we transformed a new flavour launch into Baileys’ most successful ever by finally bringing that ...
Nescafé Dolce Gusto’s perfect blend: merging entertainment and e-commerce on Amazon
OpenMind, a WPP Media brand
As high-street appliance retailers struggled with declining footfall, Nescafé Dolce Gusto (NDG) faced a challenge: their coffee machine systems are best showcased through live, interactive demonstrations. With the target audience shifting to the convenience of online shopping, NDG needed a new way to bring their ‘coffee shop at home’ e...
Influencer Marketing
Best of Life Is Analog: Polaroid Flip's Influencer-Led Launch
Brainlabs
Polaroid briefed us to launch its Flip camera to "experience seekers" and "creators", positioning it as a creative reset for an audience fatigued by screens, deliberately steering away from a nostalgia angle Polaroid didn't want attached to the brand. We built two creator archetypes to bring that positioning to life: Explorers, who sho...
You'll Never Walk Alone: How Fanatical and Creators Combined to Sell Football Manager 26 at Record Numbers
Fanatical
In February 2025, after a 5-month delay, Football Manager 25 (created by Sports Interactive, published by SEGA) was cancelled because it wasn’t ready for release. In addition to impacting Fanatical’s performance, the cancellation left our content creator partners across a range of social platforms unable to earn commission; partners ei...
Integrated
Certas Energy: Community Bloom Fund
CTI Digital
Certas Energy operates in one of the UK’s most price-driven and low-loyalty markets, where customers purchase infrequently and switch providers with ease. To address this challenge, CTI Digital developed a strategy to strengthen customer retention and build meaningful brand affinity by repositioning Certas Energy beyond a transactional...
Crafting A Full-Funnel Future
Incubeta
We implemented an incredibly successful full-funnel strategy in H2 2025, navigating Cricut’s highly considered 3-6 month purchase cycle. Q3 was dedicated to building awareness and guiding users into the research phase. This strategy was designed to prime a high-intent audience for the peak Q4 promotional period. In H2, our UK activity ...
From Performance Strength to Brand-Led Growth
Croud
White Stuff had built a highly effective performance marketing model, but declining consideration showed that future growth required stronger brand-led demand creation alongside efficient conversion. Croud developed “Independent Spirits” as the organising idea for an integrated growth strategy. Using audience, brand and media-consumpt...
How TTC won Black Friday through integrated paid and organic performance
Brave Bison
In 2025, The Travel Corporation (TTC) partnered with Brave Bison to transform its Black Friday approach across three distinct travel brands: Trafalgar Travel, Costsaver and Insight Vacations. Rather than relying on traditional, late-stage promotional tactics, the campaign was built on a fully integrated performance strategy unifying ...
La Roche-Posay SearchActually - Search Is, All Around Us
OneL'Oréal (Publicis Media)
La Roche-Posay partnered with the OneL’Oréal team at Publicis Media to rethink how the brand shows up in a world where search is shaped by generative AI. As consumer discovery became more fragmented across retailers, publishers, websites and communities, the brand risked losing influence at the very moment people seek trusted skincare ...
Launching a National Brand In a New Region
PinPoint Media
Working with Splendid Hospitality Group, we were tasked with launching the Chaiwalla brand for them in Nottingham, with three stores which covered an array of offerings, USPs and audiences, such as drive-thrus, city centres and shopping malls. Via a mix of Paid Social, Paid Search and well-deployed OOH, we reached an incremental ROI of...
Lose Track of Time
Mediahub
By celebrating how running feels, not how it performs, we created a distinctive brand platform rooted in New Balance's heritage, building deeper emotional connections and inspiring a new generation to simply Lose Track of Time. We transformed the places where people constantly check the clock, showcasing a new franchise that is the an...
Mobile and App Marketing
To be announced on the night
NEW: Email Marketing
To be announced on the night
NEW: Organic Social
To be announced on the night
Paid Search
From Efficient Search to Incremental Growth
Croud
Space NK’s paid search programme appeared successful by conventional measures, but closer analysis revealed a more fundamental challenge: too much investment was capturing demand from existing customers rather than creating profitable, incremental growth. Croud’s brief was therefore to transform paid search from an efficient conversion...
From Intent to In Stock: Volkswagen’s Search Transformation
PHD UK
Volkswagen delivered an industry-leading transformation in automotive digital marketing through the strategic deployment of Vehicle Listing Ads (VLA) on Google’s Performance Max platform. Confronted with the challenge of driving high-value stock enquiries from the online stock locator, we engineered a dynamic, data-rich product feed a...
Pause for Effect: Measuring Branded Search’s True Impact
Performics @Starcom
With a significant proportion of investment allocated to branded search, Samsung UK needed to move beyond assumption and understand whether the channel was truly incremental. In partnership with HAUS, Samsung deployed a robust geo based conversion lift test to isolate the causal impact of branded paid search on sales and revenue. Using...
Powering London Northwestern Railway through intelligent architecture
London Northwestern Railway
London Northwestern Railway (LNR) entered FY25/26 with a paid search programme built for a different era. Built on historical structures that predate today's machine learning tools, the accounts were no longer equipped to compete in an increasingly sophisticated search landscape and progressively competitive, price sensitive market. ...
Signals Over Spend: Revolutionizing Lead Gen Through Precision
Performics@Spark Foundry
Kantar LifePoints is a global data collection business focused on growing a high-quality, engaged panel of survey participants. While its lead generation activity was well established and operationally strong, increasing investment wasn’t delivering proportional improvements in outcomes. As scale increased, performance was increasingly...
The Tech Truce: How Nescafé Dolce Gusto tore down the walled gardens to uncover growth
OpenMind, a WPP Media brand
In the hyper-competitive coffee category, consumers research heavily on Google before buying on Amazon. For Nescafé Dolce Gusto (NDG), this created a critical disconnect, leaving valuable sales untracked. To bridge this gap, OpenMind achieved the seemingly impossible: mediating a truce between two fierce digital rivals, Google and Amaz...
Vanity-free Upper Funnel Growth
Impression
To scale beyond high-competition search channels, Select Car Leasing launched a six-week video campaign to capture new, high-intent audiences. Seeking to prove a direct impact on revenue, the strategy bypassed traditional digital attribution in favour of a regional incrementality test. By isolating a single test region and comparing CR...
Paid Social
Challenging the Peak playbook to deliver multi-million growth
Impression
To maximise peak trading, Blinds 2go challenged standard retail practice by running continuous brand activity alongside its seasonal promotions, rather than consolidating its media budgets into a single discount campaign. Aiming for an ambitious year-over-year revenue increase, the strategy divided the budget between always-on and prom...
Currys Sells What Now x SparkFoundry
Spark Foundry
As shopping shifted from search to discovery, Currys faced a perception problem: known for TVs, laptops and large ticket items, its long‑tail product range remained hidden but held a wealth of revenue potential. Spark Foundry reimagined how Currys sells on social by turning those overlooked SKUs into culturally relevant moments of cur...
Making it pyjama o'clock on TikTok Shop
PHD UK
Tu – Sainsbury’s fashion brand – building on a legacy of social media love for their Christmas Pyjama’s amongst a young, style savvy, audience launched their beloved collection on TikTok Shop, a first across both Sainsburys Group, and for TikTok Shop with a supermarket fashion brand. Fashion retail is predominantly driven by online in...
Making Luxury Viral with Bespoke AR
Incubeta
Superdrug, the second largest health and beauty retailer in the UK, set out to democratize the "luxe" look with an exclusive UK launch for Australian beauty brand, MCoBeauty. With the range hitting shelves across 800 Superdrug locations and every product priced at £15 or less, the challenge was to increase awareness of the brand. We d...
Partner and Affiliate Marketing
"A Different Way to Win” - How Monzo Drove 600% Growth Without Giving Cash Away
Performics @Starcom
This submission showcases how Monzo transformed affiliate marketing in a highly competitive, incentivised category by deliberately choosing a path focused on sustainable growth. Faced with a market dominated by cash-based switching offers, the brand and agency partnership set out to fundamentally rethink how the channel could contribut...
Breaking records: How Reward Gateway Edenred and AXA Health transformed employee reward behaviour into 355% sales growth
Reward Gateway Edenred
Breaking records starts with breaking convention When AXA Health set out to accelerate growth for its new Health Plan in 2025, the challenge was significant: deliver a step change in leads and sales while improving acquisition efficiency. Rather than relying on traditional affiliate marketing or broad demographic targeting, Reward Gate...
Step One x Acquire: Rebuilding a Global Affiliate Programme from the Ground Up
Acquire
In just 6 months, Acquire transformed Step One's programme from non-compliant activity without strategy, into a clean, diversified revenue generator. Through collaboration and strategic thinking, Acquire developed a pipeline of premium partners across three markets and executed the onboarding and scaling of these at a rapid pace, avoid...
Unwrapping New Growth
Rakuten Advertising
In May 2025, Buyagift migrated its affiliate programme to Rakuten Advertising to unlock new growth opportunities through a broader partner mix, smarter optimisation, and greater visibility into which publishers could add value across the customer journey. Rakuten Advertising brought together strategy, data and tech to propel Buyagif...
VoucherCodes x On The Beach: Making waves with a full-funnel affiliate strategy
VoucherCodes
In 2025, VoucherCodes and On The Beach redefined the affiliate landscape, transitioning from a traditional last-click relationship to a full-funnel strategic collaboration. Operating in a saturated travel market, On The Beach sought to aggressively scale market share, acquire high-value new customers, and boost AOV. The strategy shift...
SEO
Building Organic Growth Against the Market Trend
Wolfenden
This campaign proves that ecommerce performance marketing isn’t just about media; it’s about strategy, storytelling, and synergy. By connecting organic and paid search into a unified, insight-led funnel, Tiger didn’t just grow clicks or conversions - they grew market share, visibility, and brand trust despite post-Covid declining deman...
Earning the AI Answer: Mars Petcare’s Generative Search Strategy
Brainlabs
Mars Petcare needed to protect its organic visibility as AI-generated answers began reshaping the SERP. Rather than chasing every algorithm update, we focused on the three fundamentals that have always driven search success: technical health, content and authority, adapting each for the AI era. We started by rebuilding the UK site so ...
Meeting vulnerability with visibility. Reshaping a category with TENA
Greenpark
TENA identified a critical gap in the incontinence category: millions of people were searching for answers in private, but few brands were meeting them with credible, helpful solutions. In a market shaped by stigma, silence and overwhelmingly unbranded search behaviour, the opportunity was clear: show up first, answer real concerns and...
NYX's Makeover: Serving Looks and Search Intent
OneL’Oréal (Publicis Media)
Team OneL'Oréal at Publicis Media had to rethink SEO for NYX Cosmetics for a world where search is no longer just Google - it’s TikTok, AI and everywhere in between. As beauty discovery became more fragmented, NYX risked falling out of the conversations that shape trends and demand. We flipped the role of SEO on its head. Instead of...
Vehicle Hub
KINESSO UK
Hertz is one of the most recognisable car rental brands in the world. Despite that heritage, their website lacked a centralised, structured way for customers to browse and compare their fleet. We saw an opportunity to change that. With no existing framework, and with a fleet of more than 370,000 vehicles across 22 manufacturers to get ...
Technology
Ad Tech Innovation
Compliance-Safe Predictive Media Buying for Fintech Growth
Creative Clicks
Creative Clicks developed a predictive, AI-assisted media buying approach designed to help a regulated fintech brand scale mobile acquisition without compromising compliance, brand safety or efficiency. Rather than relying on broad media expansion or closed acquisition environments, the team used predictive placement analysis, cohort-...
Deliver
DOOH.com
In 2025 DOOH.com, launched the final phase of Deliver, a platform credited in standardising the industry, making campaigns more effective by double digits and channel leading ROI’s, growing the channel and establishing the UK OOH channel as the most innovative globally. Not only was it the team’s most successful year, but it also mar...
Fixing the Messy Middle
One L'Oréal @Publicis
For L'Oréal's Consumer Products Division, TikTok’s ‘messy middle’ was a black box, risking inefficient spend and missed opportunities. The breakthrough came via a UK-first Beta of TikTok's Market Scope (TTMS). This analytics tool diagnosed a key weakness: an under-developed Consideration audience. Armed with this data, Publicis and L...
Independent Verification - digital-level accountability for OOH
Veridooh
Veridooh launched in the UK in 2024 to bring Independent Verification to the out-of-home (OOH) sector. OOH advertising has traditionally relied on self-reporting by media owners, which has raised concerns around transparency and accountability. The need for Independent Verification is exacerbated by the complexities of Programmatic Dig...
NEW: In-Housing Innovation
How MPB built a best-in-class in-house performance marketing capability
MPB
MPB spent five years buying its paid media through agencies. As the business scaled, however, acquisition costs continued to rise while its greatest competitive advantage - years of first-party customer data and lifetime-value intelligence - remained disconnected from media buying. In February 2025, MPB brought strategic and operatio...
How Opella’s In-House Team Redefined Retail Media Mastery at Scale with Kenshoo Skai
Opella x Kenshoo Skai
Pharmaceutical company Opella made the strategic decision to in-house its retail media management to increase performance and accelerate growth. Retail media had been positioned as the primary growth driver for the global e-commerce business, expected to deliver 50% of an ambitious +20% compound annual growth rate target over three to ...
NEW: Martech Innovation
Realize: The Open Web, Re-engineered for Performance
Taboola
Performance marketers face a scale problem. Search and social remain familiar, but rising costs, saturation and algorithmic change are eroding marginal returns; Taboola's 2025 research found that 75% of performance advertisers spending on social reported diminishing returns. The open web offers incremental reach, yet it has been diffic...
Beyond the Click: How VantagePoint™ Modernized Martech Infrastructure for the Zero-Click Economy
Partnerize
As product discovery migrates to machine-mediated surfaces, legacy martech architectures reliant on downstream tracking links have hit an operational wall. Partnerize created VantagePoint™—the industry’s first cookieless, zero-integration martech innovation engineered to bridge upstream AI discovery with downstream commercial execution...
Pioneering the Independent Activation Layer for Modern Marketing
AUDIENCES
AUDIENCES has pioneered a fundamentally new approach to customer data activation, redefining how organisations use first-party customer intelligence in the cloud era. While the marketing industry has invested heavily in cloud infrastructure, AI and Customer Data Platforms, activation has remained the missing link, with less than 3% of ...
The AI Innovation
Agent-Native Operating System for Marketing
Kenshoo Skai
Skai has built the industry's first agent-native operating system for marketing: a unified architecture where hybrid teams of humans and AI agents run marketing operations continuously, across every channel, from one shared data foundation. The platform comprises three modes — Assisted, Embedded Agent, and Agent-Native — each drawing f...
Beyond the Click: How VantagePoint™ Harnesses AI Intelligence to Govern Machine-Mediated Commerce
Partnerize
As AI-powered conversational search engines like ChatGPT, Google Gemini, and Perplexity become primary product discovery channels, traditional click-based tracking has broken down. Partnerize created VantagePoint™—an industry-first AI platform that bridges generative AI discovery and commercial performance marketing. Utilizing patented...
Brand Insights AI: Pioneering AI visibility solution, built rapidly to align with client needs
Havas Market UK
The rise of AI-powered discovery, marked by increasing use of AI Overviews and LLMs, created an urgent challenge for marketers: measuring and optimising brand visibility within AI-generated responses. Traditional tracking methods were slow and unscalable, leaving brands without answers to critical questions about their presence, discov...
Detect: Transparency at Scale
Rakuten Advertising
Detect is Rakuten Advertising’s AI-powered signal intelligence technology, built to raise standards of transparency, compliance, and trust in performance marketing. Partnership marketing faces growing pressure from fraud, misleading publisher content, ad hijacking, and increasingly complex regulatory expectations. For advertisers, e...
From Reactive to Predictive: How Charlies Stores Achieved 7x Profit Growth with AI-Driven Media
Upp.ai
This submission highlights how Upp.ai transformed the digital operations of Charlies Stores, an omnichannel retailer with a highly complex, seasonal inventory. By replacing subjective, manual intervention with predictive automation, Upp.ai drove a sevenfold increase in profitability, resolved product cannibalisation, and fundamentally...
Redefining brand safety in PPC through Integrated AI
Squared.io
As digital advertising becomes increasingly automated, advertisers face a growing challenge: gaining scale while losing visibility and control over where their ads appear. AI-driven campaign formats such as Google Ads Performance Max can expose brands to unsuitable placements, fraudulent traffic and wasted spend, creating both reputati...
Stagwell Search+ | Systemising Brand Orchestration in AI Search Experiences
Stagwell
Search is undergoing its biggest transformation to date. Consumers are no longer simply searching, they are asking AI systems to compare, recommend and increasingly make decisions on their behalf. As discovery shifts into Google AI Overviews, ChatGPT, Copilot, Perplexity and emerging commerce assistants, brands face a new challenge: un...
The Data & Insights (Analytics)
ASK BOSCO® Native Shopify App
ASK BOSCO
ASK BOSCO®’s native Shopify app gives ecommerce brands one trustworthy view of their marketing and ecommerce performance, all inside the Shopify ecosystem. Their data, dashboards and answers live where they already work. No second login, no separate web app, no coding required.It connects a retailer's ecommerce, GA4 and ad data and tur...
Beyond the Click: How VantagePoint™ Transformed Data & Measurement for Machine-Mediated Commerce
Partnerize
As digital product discovery migrates to AI conversational engines, traditional link-based tracking models have reached a breaking point, creating a multi-million-pound measurement blind spot. To solve this industry-wide data crisis, Partnerize developed VantagePoint™—the market’s first certified, cookieless economic infrastructure tha...
Closing the addressability gap in digital audio with telco data
BT Active Intelligence
Global has partnered with BT Active Intelligence to advance audience-based advertising in digital audio, enabling scalable targeting without the use of personal identifiers. By applying privacy-safe location intelligence derived from the EE network, the solution enables advertisers to activate high-value audience segments across digita...
Native Shopify App
ASK BOSCO
ASK BOSCO®’s native Shopify app gives ecommerce brands one trustworthy view of their marketing and ecommerce performance, all inside the Shopify ecosystem. Their data, dashboards and answers live where they already work. No second login, no separate web app, no coding required. It connects a retailer's ecommerce, GA4 and ad data and ...
Setting the diamond standard for luxury media planning
Impression
For luxury jeweller Queensmith, selling bespoke engagement rings means navigating an intensely emotional, slow-moving customer journey. Measuring marketing impact in this category is notoriously difficult; Google Analytics 4's last-click attribution creates a dangerous illusion by ignoring the upper funnel, but traditional Marketing Mi...
The Discovery System
Journey Further
The Discovery System is Journey Further's proprietary measurement and strategy platform, built to solve a problem the performance marketing industry has largely ignored: the tools brands use to measure growth are built by the platforms that profit from their spend. At its core is the Relative Discovery Score (RDS), which analyses 100+...
Turning Brand Lift into a Performance Metric
Brand Metrics
Brand Metrics has transformed brand lift measurement from an expensive, occasional research exercise into an always-on performance metric available to advertisers of every size.By replacing the traditional panel-based control group with a proprietary regression algorithm, Brand Metrics eliminated the cost, scale and resource barriers t...
Vodafone Media Wizard – Transforming Global Media Data into Actionable Intelligence
Percept
As marketing ecosystems become increasingly fragmented, organisations have no shortage of campaign data – but often lack visibility into whether media is being executed effectively. Percept closes this “Operational Gap” by turning fragmented data into continuous operational intelligence. Working with Vodafone across 11 European market...
The Responsible Marketing
To be announced on the night
The Retail Media Innovation
Amplifying what matters with JBL: Hitting the right notes to scale retail media across EMEA
Havas Market UK
For over 75 years, JBL has been engineering world-class sound that moves people. But as customer journeys are increasingly fragmented, making JBL effortlessly discoverable is essential. Retail media's fragmented ecosystem presents a universal challenge: how do you consolidate data, align stakeholders, and make performance-driven budget...
Criteo Commerce Max
Criteo
The immense growth of retail media has led to a proliferation of networks, each with their own ad formats and measurement standards. Managing these varied platforms is a challenge for brands, with platform fatigue and lack of clarity around performance metrics. With a suite of retail media solutions, Criteo is tackling this issue di...
Global Categories
Best International Performance Marketing Campaign
From Invisible to In-Cart: How privacy-safe agentic AI unlocked the GLP-1 consumer
Performics x Haleon
GLP-1 medications created one of the fastest-growing consumer health opportunities in the US market… and one of the hardest to reach. As a HIPAA-protected patient population with almost no available targeting data, GLP-1 users suffering digestive side effects were effectively invisible to Haleon's digestive health brands and to convent...
Scaling International Lead Generation Through Hyper-Local Performance Marketing
Manna Agency
Manna delivered a high-performing international lead generation campaign for a global hearing care provider across the United States and Canada. Operating in a highly regulated healthcare category, the campaign needed to scale lead volume while maintaining booking quality, relevance and trust across two complex markets. The core challe...
Soundtrack: Scaling global B2B growth through intent-based filtering
Twigeo
In a market where personal streaming services dominate, many business owners unknowingly use unlicensed music in commercial spaces. While licensing is often seen as a complex hurdle, Soundtrack simplifies compliance, providing a legal alternative for businesses. The challenge for this campaign was to scale across the US, EMEA, and APAC...
This Isn’t AI (TINA) Launch x Icelandair
Launch
Launch was appointed to grow Icelandair's digital performance across key European and North American markets. Audience research uncovered a striking insight: Iceland's real landscapes were being dismissed by travellers as AI-generated. Rather than ignore the scepticism, Launch and Icelandair built an entire campaign around it. Th...
Wolt is Better with Pepsi
Wolt Oy/WPP Media
Wolt is Better with Pepsi transformed retail media from a visibility tool into a full-funnel performance engine, demonstrating how advertising can be brought right up to the moment of purchase and converted immediately. Operating in a highly competitive Danish takeaway market shaped by competitors’ exclusive quick-service restaurant ag...
International Agency of the Year
Return On Intelligence, Proven
Croud
Croud’s 2025/26 story is one of Return on Intelligence, proven. Having launched Return on Intelligence as its global proposition, Croud spent the year embedding it across the agency, connecting strategy, data, technology, creativity and talent around one ambition: delivering better commercial outcomes for clients. What began as a prom...
The Alternative to the Agency Status Quo
NP Digital
NP Digital (NPD) has emerged as a leading independent performance marketing agency by fusing brand, performance, and AI into a unified omnichannel model. Founded in 2017 by Neil Patel, the San Diego firm employs over a thousand people across dozens of countries. As AI and LLMs like ChatGPT reshape search and collapse the marketing funn...
People, Agencies & Team
Independent Performance Marketing Agency of the Year
Impression
Best practice is a hamster wheel to mediocrity, which most budgets are wasted on. Most brands plateau because they’re running the exact same playbooks, templates, and algorithms as their competitors. We call this the "Edge Gap." Impression exists to break that cycle. We use actual evidence, constant testing, and our own proprietary tec...
Performance Powered by People
ROAST
Over 11 years, ROAST evolved from an SEO start-up into a global performance powerhouse. We scaled across continents and disciplines without compromising our independent culture or technical craft. This evolution delivered our most successful commercial era to date: • +27% Revenue and +39% Turnover: Driven by deep operational health and...
The AI-Powered Brand and Performance Agency
Tug
Celebrating our 20th anniversary, Tug is an independent, global brand and performance agency powered by a simple philosophy: Work Hard & Be Nice To People. Operating across six global hubs with an agile structure, we help ambitious brands turn media disruption into a distinct competitive edge. Guided by our principles - We Anticipate. ...
The Independent Performance Agency ‘Powered by Happiness’
Launch
Powered by Happiness may sound fluffy, but it means perfecting three things simultaneously: powerful client relationships, innovative full-funnel performance marketing, and a psychologically safe culture where people do their best work. In four years, Launch has grown from a £745,000 agency to a £3.25 million business — turnover up 3...
WeDiscover
WeDiscover is a Performance Marketing and Technology agency specialising in helping companies improve their digital marketing performance through data-driven strategies and bespoke technology solutions. Founded in 2020, it has grown rapidly - earning recognition in Deloitte’s UK Fast 50 and the Financial Times’ Fastest Growing Companie...
Performance Marketing Agency of the Year
Impression
Best practice is a hamster wheel to mediocrity, which most budgets are wasted on. Most brands plateau because they’re running the exact same playbooks, templates, and algorithms as their competitors. We call this the "Edge Gap." Impression exists to break that cycle. We use actual evidence, constant testing, and our own proprietary te...
The AI-Powered Brand and Performance Agency
Tug
Celebrating our 20th anniversary, Tug is an independent, global brand and performance agency powered by a simple philosophy: Work Hard & Be Nice To People. Operating across six global hubs with an agile structure, we help ambitious brands turn media disruption into a distinct competitive edge. Guided by our principles - We Anticipate. ...
Transforming Performance. Delivering Growth. Defining What's Next.
Performics UK
2026 has been a transformational year for Performics. As AI reshaped consumer behaviour, platforms evolved and marketing budgets came under increasing pressure, we recognised that future success would come from redesigning how performance marketing is delivered, not simply optimising individual channels. To achieve this, we introduced...
Where Performance Meets Value
KINESSO UK
KINESSO UK is redefining performance marketing through innovation, value-based growth and outcome-focused partnerships. By combining proprietary technology, audience intelligence and a collaborative approach, we help brands navigate increasingly complex consumer journeys and unlock meaningful business impact. Through solutions includin...
Team of the Year
Powering Brands for the Age of AI Discovery, Recommendation and Growth
Performics Connected Search
Performics UK's Connected Search team, spanning Starcom, Zenith, and Spark agencies, supports nearly 80 client brands across Publicis Media UK on SEO, content, and generative engine optimisation. As AI search and non-linear consumer journeys reshaped how brands are discovered, the team's traditional channel-siloed approach faced declin...
Strategy & Marketing Science
Journey Further
Over the past 12 months, Journey Further's Strategy & Marketing Science team has built something rare in performance marketing: a system that measures and forecasts brand growth in a way no single platform can game. At the heart of it is the Discovery System - a strategic framework built on the belief that modern discovery is non-line...
The Compliance Team That Makes Growth Safe
Rakuten Advertising Compliance Team
Rakuten Advertising’s Global Compliance Team has redefined what compliance means in performance marketing. As the industry faces rising regulatory scrutiny, greater reputational risk, and growing expectations around publisher oversight, brand safety, and consumer trust, the team acts not as a blocker, but as a commercial enabler. Acros...
The Team Redefining Compliance-Safe Fintech Acquisition
Creative Clicks
Creative Clicks built a highly specialised fintech acquisition team designed to help regulated financial brands scale performance marketing with precision, control and confidence. The team combined AI-assisted optimisation, global media infrastructure, creative operations and compliance-safe execution to improve how relevant audiences...
