Brand Insights AI: Pioneering AI visibility solution, built rapidly to align with client needs

The rise of AI-powered discovery, marked by increasing use of AI Overviews and LLMs, created an urgent challenge for marketers: measuring and optimising brand visibility within AI-generated responses. Traditional tracking methods were slow and unscalable, leaving brands without answers to critical questions about their presence, discoverability, and competitor landscape across various AI models and markets.

In response, Havas Market rapidly developed Brand Insights AI, a proprietary platform designed to measure, interpret, and act on AI visibility. Building it in-house provided speed, relevance, and agility, allowing teams to respond immediately to market needs and continuously evolve the solution. Within weeks, the platform integrated with nine AI models, covering 62 languages across 113 markets, offering unmatched insights into brand ranking, sentiment analysis, and cited sources.

Brand Insights AI evolved rapidly, introducing features such as a content optimiser and a PR impact tracker, demonstrating its continuous adaptability. It has become the primary data source for SEO and GEO strategies, influencing broader marketing activities. Licensed globally, its versatile applications extended beyond media to include PR and creative disciplines, unifying strategy across various departments.

The platform transformed AI visibility from a challenge into a measurable growth opportunity. Clients using Brand Insights AI saw significant results: 86% improved at least one AI visibility metric, AI mentions increased by an average of 47%, and 64% improved their average AI ranking positions, proving that strategic insight can drive competitive advantage in the AI-driven discovery landscape.