The Alternative to the Agency Status Quo

NP Digital (NPD) has emerged as a leading independent performance marketing agency by fusing brand, performance, and AI into a unified omnichannel model. Founded in 2017 by Neil Patel, the San Diego firm employs over a thousand people across dozens of countries. As AI and LLMs like ChatGPT reshape search and collapse the marketing funnel, NPD responded by launching advanced AI/LLM tools like Ubersuggest and AnswerThePublic, used by millions monthly.

This positioning drove standout growth, adding hundreds of new clients across enterprise and SMB accounts and tens of millions in new contract value, powered by a steady flow of inbound leads. New brands include Experian, Novo Nordisk, Toyota, Unilever, UNICEF, and Heineken. Existing clients expanded sharply, with DHL and Intuit both significantly scaling their engagements, and NPD acquired Yodel Mobile, App Marketing Agency of the Year, to strengthen its offering across the full funnel and mobile.

The work delivered measurable results, driving dramatic gains in AI Overview visibility, LLM referral traffic, and market share through omnichannel strategies built around search. That performance strength is matched by acclaimed creative, from Trojan's GOAT F1 activation in Austin to Mitsubishi Outlander brand storytelling. Client NPS came back well above agency benchmarks.

Industry recognition followed, including the AdAge 2026 A-List, PMW International Agency of the Year, and The Drum’s Outstanding New Business Strategy.

A culture built around its people, and rooted in minority ownership, earned a strong eNPS, low attrition, and repeat Best Places to Work honors from AdAge.