Challenging the Peak playbook to deliver multi-million growth

To maximise peak trading, Blinds 2go challenged standard retail practice by running continuous brand activity alongside its seasonal promotions, rather than consolidating its media budgets into a single discount campaign. Aiming for an ambitious year-over-year revenue increase, the strategy divided the budget between always-on and promotional ads, replacing generic sale banners with highly engaging, creator-led social assets.

While key paid social channels captured urgent demand with broad sitewide promotions, lifestyle-focused platforms successfully engaged active home researchers with inspiring imagery. This dual approach delivered exceptional commercial results, shattering all initial targets to achieve substantial revenue growth across both channels. The campaign generated record-breaking revenue, driving a significant surge in new customers. Crucially, campaign efficiency improved through a substantial reduction in cost per new user, permanently rewriting Blinds 2go’s peak marketing playbook.