Currys Sells What Now x SparkFoundry

As shopping shifted from search to discovery, Currys faced a perception problem: known for TVs, laptops and large ticket items, its long‑tail product range remained hidden but held a wealth of revenue potential.

Spark Foundry reimagined how Currys sells on social by turning those overlooked SKUs into culturally relevant moments of curiosity.

Inspired by drop culture and “TikTok made me buy it” behaviour, weekly creator‑first product drops were conceptualised and supported by personalised paid social campaigns as an always on concept.

The approach transformed long‑tail discovery into a sustainable growth engine, and to great success.