Impression

Best practice is a hamster wheel to mediocrity, which most budgets are wasted on. Most brands plateau because they’re running the exact same playbooks, templates, and algorithms as their competitors. We call this the "Edge Gap." Impression exists to break that cycle. We use actual evidence, constant testing, and our own proprietary tech to help brands scale, sustainably. After launching in Manchester in 2025, we’ve now taken this approach to the US to grow brands on a global scale.