The Compliance Team That Makes Growth Safe

Rakuten Advertising’s Global Compliance Team has redefined what compliance means in

performance marketing. As the industry faces rising regulatory scrutiny, greater reputational risk, and growing expectations around publisher oversight, brand safety, and consumer trust, the team acts not as a blocker, but as a commercial enabler. Across global markets, it helps advertisers launch, scale, and optimise affiliate activity with confidence through a consistent global operating model, local regulatory expertise, proactive monitoring, Detect-supported brand protection, and close collaboration with client services, publishers, data teams, and sales.

The team have maintained a 99%+ compliance rate, kept live in-market issue rates below

1%, identified issues pre-launch in around 20% of creative mockups, and resolved issues in less than 48 hours. They’ve guided regulated and brand-sensitive advertisers to stay agile, protected premium brands, unlocked millions in revenue, strengthened client retention, and increased confidence in affiliate as a scalable growth channel.