Stagwell Search+ | Systemising Brand Orchestration in AI Search Experiences

Search is undergoing its biggest transformation to date. Consumers are no longer simply searching, they are asking AI systems to compare, recommend and increasingly make decisions on their behalf. As discovery shifts into Google AI Overviews, ChatGPT, Copilot, Perplexity and emerging commerce assistants, brands face a new challenge: understanding how AI systems perceive them, what drives recommendation, and how to turn AI visibility into measurable business growth.

Stagwell Search+ was built to solve this challenge. Rather than another AI visibility tracker, Search+ is an agentic operating system designed for AI Search Experiences. It helps brands understand why they appear in AI-generated answers, identify the signals influencing those outcomes, activate improvements across Paid, Owned, Earned and Shared media, and measure the resulting business impact.

At the core of Search+ is a proprietary Brand Knowledge Graph and a suite of specialist AI agents that work together to detect opportunities, prioritise actions, orchestrate change and prove performance improvement. This creates a closed-loop system that moves beyond monitoring to continuous optimisation.

Search+ is helping define a new category of marketing technology: the operating system for brand orchestration in AI Search.