Brave Bison x Aviva: Miles of Memories

Aviva partnered with Brave Bison to deliver Miles of Memories, an SEO and digital PR campaign designed to transform how consumers engage with car insurance.

In a category dominated by price comparison and rational messaging, the objective was to combine emotive storytelling with performance marketing to drive a 10% target uplift in SEO visibility and keyword performance; secure 15 high quality backlinks to Aviva's site; improve keyword ranking and increase the estimated value of car insurance traffic to more than 50% each month.

To do so, we connected car insurance to life’s big moments, from naming first cars to family road trips, turning a functional product into something personal.

The results? #1 ranking for “car insurance", a fivefold jump in traffic value, 38 high-authority backlinks and coverage pieces and 11% increase in visibility.

More than rankings alone, Miles of Memories proved that emotionally intelligent performance marketing can build trust, shift consideration and drive growth in one of the UK’s most competitive financial services categories.