The AI-Powered Brand and Performance Agency

Celebrating our 20th anniversary, Tug is an independent, global brand and performance agency powered by a simple philosophy: Work Hard & Be Nice To People. Operating across six global hubs with an agile structure, we help ambitious brands turn media disruption into a distinct competitive edge. Guided by our principles - We Anticipate. We Innovate. We Deliver. - we have positioned ourselves at the forefront of the AI-driven search revolution. Over the past year, our commercial momentum accelerated as we welcomed 27 new clients, driving over £2 million in revenue. This success stems from our ability to future-proof acquisition pipelines as search behaviors shift toward zero-click AI Overviews. By pioneering Generative Engine Optimization (GEO) alongside full-funnel media planning, we look beyond legacy metrics to optimise how Large Language Models perceive brands. Powered by proprietary AI auditing tools, we deliver seamless integration across paid, organic and social channels. Our industry impact has earned shortlist recognition at prestigious schemes including the Marketing Society Global Awards, APAC Search Awards, The DRUM Festival Awards and UK Search Awards. Beyond award recognition, our leadership actively shapes digital dialogue, delivering keynotes at brightonSEO, featuring on leading marketing podcasts and regularly contributing thought leadership to The DRUM, Performance Marketing World and Campaign. Internally, we foster a collaborative culture through vibrant team events, our annual Tug Awards, structured graduate schemes, and carbon-intelligent operations via Cedara to minimise our environmental footprint. Independent, innovative and culture-led, Tug continues to redefine modern performance marketing.