From Reactive to Predictive: How Charlies Stores Achieved 7x Profit Growth with AI-Driven Media

This submission highlights how Upp.ai transformed the digital operations of Charlies Stores, an omnichannel retailer with a highly complex, seasonal inventory. By replacing subjective, manual intervention with predictive automation, Upp.ai drove a sevenfold increase in profitability, resolved product cannibalisation, and fundamentally reshaped the strategic role of the internal marketing team.

Upp.ai is an innovative AI & ML platform disrupting traditional eCommerce advertising. Optimising AI-driven paid media, such as Google Performance Max and Meta Advantage+, with advanced data engineering, data enrichment, and workflow automation, we surpass the performance outputs of traditional agencies that rely on manual rules and human input.