Criteo Commerce Max

The immense growth of retail media has led to a proliferation of networks, each with their own ad formats and measurement standards. Managing these varied platforms is a challenge for brands, with platform fatigue and lack of clarity around performance metrics.

With a suite of retail media solutions, Criteo is tackling this issue directly. The company’s multi-retailer, multi-channel, and multi-format approach is helping to unify the supply and demand sides of retail media – generating value for retailers and brands and creating new revenue and innovation opportunities for agencies and publishers. Plus, with strategic partnerships with industry players like Google, Open AI, Microsoft Advertising, Skai, Pacvue, Mirakl Ads, and more, Criteo is helping to create a more unified retail media ecosystem.

Criteo’s Commerce Max is a retail media demand-side platform (DSP) for brands and agencies, which enables full-funnel, cross-channel retail media planning and activation across Criteo’s network of 235+ retailers.  Built for scale and powered by Criteo’s leading retail media and programmatic capabilities, Commerce Max is a self-service, all-in-one advertising platform, enabling advertisers to: - Run campaigns across Criteo’s network of retailers through one single, streamlined workflow to remove silos. - Activate first-party data to reach shoppers with relevant content at the right moment of intent. - Measure true campaign performance with transparent, closed-loop reporting – building confidence in every investment.

Criteo is committed to reducing fragmentation and support a more connected, scalable ecosystem, and the capabilities within Commerce Max will be pivotal to achieving this.