Clean Sheets Campaign

Zilch's "Clean Sheets" campaign, delivered in partnership with Arsenal Football Club, is a standout example of culturally driven performance marketing, combining real-time sport, scarcity and reward-led engagement to drive exceptional consumer response and measurable growth.

Every Arsenal clean sheet became a reward moment, with 500 exclusive scarves released for supporters to claim on a first-come, first-served basis. By transforming the final whistle into an anticipated event, "Clean Sheets" drove repeat engagement throughout the season and made Zilch an active part of the fan experience.

The results exceeded every objective set at launch. "Clean Sheets" became Arsenal's most engaged-with fan campaign of the season, attracting more than 500,000 unique visitors and generating over one million website hits during peak reward drops. The fastest reward drop sold out in just 39 seconds, while creator partnerships and fan-generated content extended the campaign's reach far beyond paid media.

Zilch's "Clean Sheets" campaign demonstrates that the most effective performance marketing doesn't interrupt culture - it becomes part of it, turning passionate fans into active participants and a sponsorship into a measurable driver of engagement, acquisition and growth.