The Independent Performance Agency ‘Powered by Happiness’

Powered by Happiness may sound fluffy, but it means perfecting three things simultaneously: powerful client relationships, innovative full-funnel performance marketing, and a psychologically safe culture where people do their best work.

In four years, Launch has grown from a £745,000 agency to a £3.25 million business — turnover up 337%, profit up 241%, and a CAGR of 40% per year. FY2025 was our strongest year to date, despite economic headwinds and rising media costs.

Behind that growth is a deliberate strategic model. We moved away from volume-based, transactional PPC work toward fewer, larger, longer client relationships. We evolved into a strategic growth partner rather than a service provider. Average revenue per client has quadrupled. New business dependency has dropped from 39% to 15%. Client NPS sits at 79, against an industry average of 51.

The engine behind this is our proprietary Seven Pillars of Growth framework and Connected Performance model which delivers a full-funnel approach combining media, measurement, and experimentation to solve the performance plateau problem facing ambitious brands. We have invested 377% more in our people to build the team capable of delivering it. When you build a business centred on happiness, you don't just survive, you outperform.