Launching a National Brand In a New Region

Working with Splendid Hospitality Group, we were tasked with launching the Chaiwalla brand for them in Nottingham, with three stores which covered an array of offerings, USPs and audiences, such as drive-thrus, city centres and shopping malls. Via a mix of Paid Social, Paid Search and well-deployed OOH, we reached an incremental ROI of 2.57 and exceeded our original forecast by just £435, highlighting the strength of our strategic & planning phases as well as our execution.