Vehicle Hub

Hertz is one of the most recognisable car rental brands in the world. Despite that heritage, a significant volume of vehicle-related search demand sat beyond its visibility across non-branded search. We saw an opportunity to change that. With over half a million vehicles in the fleet and thousands of potential search journeys spanning categories, manufacturers, models and locations, we developed a structured SEO strategy from the ground up. Nothing at this scale had previously existed within the site. Today, SEO plays a central role in customer acquisition, helping Hertz connect with customers earlier in their decision-making journey. This project demonstrates how strategic SEO can transform organic search into a powerful driver of visibility, engagement and commercial growth.