Soundtrack: Scaling global B2B growth through intent-based filtering

In a market where personal streaming services dominate, many business owners unknowingly use unlicensed music in commercial spaces. While licensing is often seen as a complex hurdle, Soundtrack simplifies compliance, providing a legal alternative for businesses. The challenge for this campaign was to scale across the US, EMEA, and APAC by reaching decision-makers while filtering out a high volume of private consumer traffic.

Moving beyond a performance-only model, we implemented a full-funnel strategy. We used Meta, YouTube, LinkedIn and Reddit to educate audiences on the risks of non-compliance, funneling high-intent leads into a tiered Paid Search structure. By leveraging first-party data and value-based bidding, we prioritized long-term revenue over free trial volume, while piloting a ML predicted paying conversion to overcome B2B conversion delays.

The impact was definitive. By scaling investment and evolving our activation tactics, we achieved a +24% increase in trials and a +22% boost in new paying accounts. This execution demonstrates how technical precision and intent-based filtering can lead to global business growth.