Making Luxury Viral with Bespoke AR

Superdrug, the second largest health and beauty retailer in the UK, set out to democratize the "luxe" look with an exclusive UK launch for Australian beauty brand, MCoBeauty. With the range hitting shelves across 800 Superdrug locations and every product priced at £15 or less, the challenge was to increase awareness of the brand.

We deployed a multi-channel strategy across Meta, TikTok, and Snapchat. Our goal was to blend the scale of a national retailer with the trend-driven energy of a digital-first beauty brand, ensuring that "accessible luxury" wasn't just a tagline, but an immersive experience.