Detect: Transparency at Scale

Detect is Rakuten Advertising’s AI-powered signal intelligence technology, built to raise

standards of transparency, compliance, and trust in performance marketing.

Partnership marketing faces growing pressure from fraud, misleading publisher content, ad hijacking, and increasingly complex regulatory expectations. For advertisers, especially in regulated and brand-sensitive sectors, these risks reduce confidence, limit investment, and prevent growth. Detect was developed alongside our clients to solve that problem by turning compliance from a reactive, manual process into continuous monitoring with expert human review.

Detect analyses transaction and publisher signals across 80+ behavioural dimensions, surfaces anomalies for investigation, and gives advertisers a clearer, faster view of threats to brand integrity and budget.

By reducing risk and increasing visibility, Detect helps advertisers invest with greater confidence. It has contributed to sub-1% violation rates across Rakuten Advertising’s broader compliance-supported client base and average ROI improvements of 25-40% for

Detect users.