Redefining brand safety in PPC through Integrated AI

As digital advertising becomes increasingly automated, advertisers face a growing challenge: gaining scale while losing visibility and control over where their ads appear. AI-driven campaign formats such as Google Ads Performance Max can expose brands to unsuitable placements, fraudulent traffic and wasted spend, creating both reputational and commercial risk.

Squared.io developed PROTECT to solve this challenge: the first brand safety and fraud prevention solution purpose-built for Google Ads. Powered by AI, PROTECT identifies risky and low-quality placements in real time, helping advertisers protect their brands and improve campaign performance at scale.

Unlike traditional brand safety tools, PROTECT combines risk detection with performance intelligence, helping advertisers remove low-quality placements while improving campaign efficiency. Through explainable AI, transparent reporting and seamless Google Ads integration, it gives brands the confidence to embrace automation without sacrificing control.

Already adopted by leading agencies and advertisers, PROTECT has delivered measurable improvements in brand safety and campaign performance. By addressing a critical gap in the evolving digital advertising landscape, Squared.io is redefining how brands protect their reputation and maximise the value of automated advertising.