Vehicle Hub

Hertz is one of the most recognisable car rental brands in the world. Despite that heritage, their website lacked a centralised, structured way for customers to browse and compare their fleet. We saw an opportunity to change that. With no existing framework, and with a fleet of more than 370,000 vehicles across 22 manufacturers to get to grips with, we built the Hertz Vehicle Hub from scratch. Nothing like it had existed on the site before. But 335 pages later, the vehicle hub is now a central pillar of the .com, building trust by acting as a window into the full fleet. It establishes Hertz as a credible, informative voice in the automotive space. This project encapsulates what a talented and highly skilled content team can achieve when strategy, creativity and craft come together to drive value and performance at scale.