Agent-Native Operating System for Marketing

Skai has built the industry's first agent-native operating system for marketing: a unified architecture where hybrid teams of humans and AI agents run marketing operations continuously, across every channel, from one shared data foundation. The platform comprises three modes — Assisted, Embedded Agent, and Agent-Native — each drawing from Skai Data Hub, which normalises performance data across 300+ publishers and retail media networks. Celeste, Skai's GenAI marketing agent, powers the Assisted Mode. Skai MCP, the first agent-native interface in commerce media, powers the Embedded Agent Mode. Skai Studio, the industry's first multi-agent orchestration environment, powers the Agent-Native Mode. Together they give every marketing organisation a practical path to agentic ways of working at their own pace. Results across the customer base include 40–50% efficiency gains and 10–20% performance improvements, with named customers including DoorDash (CPA reduced 22.9%), Code3 ($839K in incremental revenue opportunity identified), LG (ad revenue up 124%), and Marshall Associates (ROI up 34%).