Independent Verification - digital-level accountability for OOH

Veridooh launched in the UK in 2024 to bring Independent Verification to the out-of-home (OOH) sector. OOH advertising has traditionally relied on self-reporting by media owners, which has raised concerns around transparency and accountability. The need for Independent Verification is exacerbated by the complexities of Programmatic Digital out-of-home (PDOOH), with its impression multipliers and targeting conditions. OOH advertisers had less visibility into what they were buying, at the exact moment digital advertisers elsewhere had come to expect independent, third-party accountability as standard.

Veridooh’s proprietary SmartCreative™ technology powers a world-first tracking URL that works with any PDOOH campaign, on any demand or supply-side platform, giving advertisers real-time, independent visibility into plays, impressions, creative delivery and targeting accuracy.

Since launching in the UK, Veridooh has integrated its tracking URL across leading PDOOH-specialist and omnichannel platforms, and secured a strategic partnership with a major holding group.

Independent Verification replaces media owner self-reporting with independent governance over delivery, compliance and targeting accuracy, building the trust needed to grow investment in UK PDOOH.

Veridooh's UK impact has been recognised with Gold in the Digital Experience category at The Drum Awards Festival 2025, finalist in multiple categories at the Campaign Media Company of the Year awards and the Campaign Tech Awards, and co-CEO Mo Moubayed's inclusion on the Performance Marketing World Power Lists in 2025 and 2026.