More Than a Launch: How Baileys x Terry’s Chocolate Orange Turned Commerce Media into Brand Equity

Iconic Christmas brands Baileys and Terry’s Chocolate Orange teamed up to answer the age-old Christmas question: how do you cram your two favourite festive flavours into your mouth at once? Simple - by bottling pure joy. For Christmas 2025, we transformed a new flavour launch into Baileys’ most successful ever by finally bringing that irresistible “oh, go on then” Baileys feeling into the digital world. We smashed internal silos, rewired ways of working, and built a truly connected commerce journey: delicious storytelling, trust-boosting signals, seamless paths to purchase and early buzz that sparked genuinely heart felt (& scalable) consumer reviews. The result?  An incredible +233% uplift in online sales, conversion rate +48%, and a record-breaking 70% new shoppers to brand …and proof that when the online experience is as indulgent as the drink itself, people don’t just smile - they buy.