Emer Dunne

Emer is a strategic marketing leader currently scaling one of the world's most iconic global brands. With a career as diverse as it is rigorous—spanning TV production, retail management, and senior roles at Unilever—she brings a polymath's perspective to brand activation, blending the art of creative storytelling with the science of data-led decision-making. Her expertise is defined by her ability to navigate the "CMO's tension": the constant balancing act between driving aggressive commercial growth and securing the strategic investment needed to sustain it. A First Class Honours MBA graduate and dedicated mentor, Emer is equally committed to the human side of marketing, navigating the complexities of modern leadership and career progression. As a Performance Marketing Awards judge, she looks for work that transcends surface-level metrics, seeking campaigns that demonstrate a sophisticated, measurable, and sustainable contribution to brand value.