Chloe Wong

Chloe Wong is an award-winning digital strategist and a three-time Performance Marketing World Top 100 honoree (2023–2026). Currently leading global paid search for Riyadh Air, Chloe is a pioneering force in the airline's digital-native launch, specialising in performance architecture and AI-driven growth. With a career defined by high-scale impact, Chloe has orchestrated world-class initiatives for industry giants like Etihad Airways and easyJet, earning multiple PPC Awards and global recognition for PPC excellence. Her leadership extends beyond, she was named a "Champion of Tolerance" by H.E. Sheikh Nahayan Mabarak Al Nahyan and serves as a advisor to EmpowerNet and the next generation of women in marketing. Spanning 40+ international markets, Chloe's expertise sits at the intersection of luxury brand storytelling and rigorous commercial performance, delivering high-yield results for the world's leading brands.

What do you think the biggest challenges are currently facing the industry?

The biggest challenges is the massive loss of data signals; between privacy laws and the death of cookies, tracking a customer's journey has become much harder to understand. At the same time, generative AI is challenging the foundations of search. We're moving toward a reality where AI answers the user's question directly, so the traditional goal of driving website traffic is becoming more challenging. We're also seeing a bit of a confused relationship with automation. Platforms are taking more control away from marketers, pushing us into a black holes algorithms that can make campaigns feel generic and we as marketers are unable to understand with lack of transparency.