Helping ManyPets deliver many sales

The Specialist Works

Client: ManyPets

In December 2022 ManyPets asked The Specialist Works to increase response volume in the affiliates channel through new campaign tactics. The Specialist Works identified that they could target relevant and engaged audiences by sending out email campaigns that coordinated with the TV spot schedule. By aligning media and message through this approach, we were able to increase sales volume by 80% at a reduced CPA of 46%.