In-Housing Innovation

This category recognises a brand or organisation that has successfully brought one or more marketing functions in-house, resulting in greater efficiency, agility, creativity, or performance. Eligible initiatives may include the development of internal capabilities across areas such as media planning and buying, data and analytics, performance marketing or marketing technology management.

Martech Innovation

This category recognises a tool, platform, or innovation that has enhanced the effectiveness, efficiency, or intelligence of marketing technology used to plan, execute, and optimise customer engagement. Eligible innovations may include advancements in customer data platforms (CDPs), marketing automation, AI-driven personalisation, CRM integration, attribution and measurement, marketing analytics, or cross-channel orchestration.

Ad Tech Innovation

This category recognises a tool, platform, or innovation that has enhanced the quality and/or efficiency of automated media buying and selling in advertising. Eligible innovations may include advancements in programmatic advertising, real-time bidding (RTB), demand-side platforms (DSPs), supply-side platforms (SSPs), identity resolution and ad exchanges.

The Retail Media Innovation Award

This category recognises a tool, platform, or innovation that has improved the effectiveness of retail media in advertising. Eligible innovations may include retail media networks and measurement platforms,  in-store digital signage and interactive displays.

The Responsible Marketing Award

This category recognises a tool, platform, or innovation that has improved the marketing industry from an ethical perspective, in terms of privacy, sustainability, compliance or brand safety.  Eligible innovations may include advancements in ad fraud prevention, first party data solutions, sustainability, brand safety, consent management platforms, regulation compliance, and identity resolution.

The Data & Insights Award

This category recognises a tool, platforms, or innovation that has improved data collection, analytics, or measurement in advertising. Eligible innovations may include advancements in data management platforms (DMPs), data clean rooms, marketing mix modelling (MMM), customer data platforms (CDPs), conversion rate optimization (CRO), customer journey automation, personalization, chatbots, and analytics solutions.

The AI Innovation Award

This category recognises a tool, platform, or innovation that uses predictive or generative AI to significantly enhance performance marketing, across any category or discipline.