This category recognises new consumer product launches within the sector.

This category recognises campaigns that drive effective customer conversions and/or actions across the B2B marketing sector. 

This category recognises campaigns that drive effective customer conversions and/or actions across the finance and insurance sector. 

This category recognises campaigns that drive effective customer conversions and/or actions across the wellness, healthcare and beauty sector. 

This category recognises campaigns that drive effective customer conversions and/or actions across the fashion sector. 

This category recognises campaigns that drive effective customer conversions and/or actions across the food, drink and alcoholic beverages sector.

This category recognises campaigns that drive effective  customer conversions and/or actions across the hospitality and travel sector. 

This category recognises campaigns that drive effective customer conversions and/or actions across the Media and Entertainment sector. 

This category recognises campaigns that drive effective  customer conversions and/or actions across the  automotive sector.

This category recognises campaigns that drive effective customer conversions and/or actions across the charity  sector.  

This category recognises campaigns that drive effective  customer conversions and/or actions across the retail sector. 

This category recognises a campaign that has met a client or brand’s marketing objectives by delivering an email marketing strategy that has convincingly hit  measurements and/or app optimisation targets.  

Judges will be looking for entries that clearly outline the objectives and audience engagement or download targets, as well as any other key measures of effectiveness. Campaigns from B2C, D2C, and B2B sectors are all eligible for this category.

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful retail, e-commerce or mobile commerce strategy.  

Judges will be looking for entries that clearly outline the strategy’s objectives, target audience, and sales goals, while demonstrating the strategy’s value to the business or client. Entries should also highlight any additional results and key measures of effectiveness.

This category celebrates the value and growing power of  influencer marketing in performance marketing.  

Judges will be looking for entries that demonstrate deep audience insight within their influencer marketing strategy, and a clear alignment between chosen influencers, channels, and overall brand identity to drive meaningful results for clients or brands. Entries should outline campaign goals, cost-per-conversion targets, and outcomes, including enquiries, new customer acquisition, and direct conversions.

This category recognises a campaign that has met a brand or client’s objectives by delivering a marketing strategy across multiple channels.  

Judges will be looking for entries that demonstrate campaign activity across at least three channels and clearly explain the strategy’s objectives, target audience, and goals. Entries should also quantify the value of the integrated marketing strategy to the business, show how the channels worked together, and highlight any additional results and key measures of effectiveness.

This category recognises a campaign that has met a client or brand’s marketing objectives by delivering a mobile or mobile app marketing strategy that has convincingly hit  measurements and/or app optimisation targets.  

Judges will be looking for entries that clearly outline the objectives and audience engagement or download targets, as well as any other key measures of effectiveness. Campaigns from B2C, D2C, and B2B sectors are all eligible for this category.

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful organic social strategy.  

Judges will be looking for entries that clearly explain the strategy’s objectives, ROI, budget allocation, platforms used, and target audience, while demonstrating the campaign’s value to the business or client. Entries should also highlight results and key measures of effectiveness.

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful  bidding strategy.  

Judges will be looking for entries that clearly explain the strategy’s objectives, ROI, budget allocation, platforms used, and target audience, while demonstrating the campaign’s value to the business or client. Entries should also highlight results and key measures of effectiveness.

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful paid social media strategy.  

Judges will be looking for entries that clearly outline the strategy’s objectives, ROI, platforms used, target audience, and budget allocation, while demonstrating the value of the social strategy to the business or client. Entries should also highlight any additional results and key measures of effectiveness.

This category recognises a campaign that successfully delivers new audiences, leads, revenue or brand  awareness.  

Judges will be looking for entries that clearly outline the objectives, target audience, channels, partners, and platforms selected. Your entry should also quantify the value of the partnership or affiliate marketing strategy to the business or client, along with any additional results and key measures of effectiveness.

This category celebrates SEO best practice.  

Judges will be looking for entries that showcase an effective and creative SEO strategy, implemented to achieve either short- or long-term goals. Entries should clearly outline the SEO objectives, approach, tactics, and results for the business or client.

This category recognises a tool, platform, or innovation that has enhanced the quality and/or efficiency of automated media buying and selling in advertising. Eligible innovations may include advancements in programmatic advertising, real-time bidding (RTB), demand-side platforms (DSPs), supply-side platforms (SSPs), identity resolution and ad exchanges.

Please note: Entries may come from technology vendors, brands, or agencies and should focus on an innovation, tool, or platform with versatile applications rather than a specific campaign.

This category recognises a tool, platform, or innovation that has enhanced the effectiveness, efficiency, or intelligence of marketing technology used to plan, execute, and optimise customer engagement. Eligible innovations may include advancements in customer data platforms (CDPs), marketing automation, AI-driven personalisation, CRM integration, attribution and measurement, marketing analytics, or cross-channel orchestration.

Please note: Entries may come from technology vendors, brands, or agencies and should focus on an innovation, tool, or platform with versatile applications rather than a specific campaign.

This category recognises a tool, platform, or innovation that has improved data collection, analytics, or measurement in advertising. Eligible innovations may include advancements in data management platforms (DMPs), data clean rooms, marketing mix modelling (MMM), customer data platforms (CDPs), conversion rate optimisation (CRO), customer journey automation, personalisation, chatbots, and analytics solutions.
Please note: Entries may come from technology vendors, brands, or agencies and should focus on an innovation, tool, or platform with versatile applications rather than a specific campaign.

Judges will be looking for entries that demonstrate how the tool or innovation has transformed data and insights for the marketing industry. Entries should explain its functionality, provide examples of real-world applications, and showcase its impact on performance.

This category recognises a tool, platform, or innovation that uses predictive or generative AI to significantly enhance performance marketing, across any category or discipline.
Please note: Entries may come from technology vendors, brands, or agencies and should focus on an innovation, tool, or platform with versatile applications rather than a specific campaign.

Judges will be looking for entries that demonstrate how the tool or innovation leverages AI to enhance targeting, personalization, efficiency, automation, or measurement in digital advertising. Entries should explain its functionality, provide examples of real-world applications, and showcase its impact on performance.

This category recognises a tool, platform, or innovation that has improved the effectiveness of retail media in advertising. Eligible innovations may include retail media networks and measurement platforms, in-store digital signage and interactive displays.

Please note: Entries may come from technology vendors, brands, or agencies and should focus on an innovation, tool, or platform with versatile applications rather than a specific campaign.

Judges will be looking for entries that demonstrate how the tool, platform, or innovation has positively transformed the retail media industry. Entries should explain its functionality, provide examples of real-world applications, and showcase its impact on performance.

This category recognises a tool, platform, or innovation that has improved the marketing industry from an ethical perspective, in terms of privacy, sustainability, compliance or brand safety. Eligible innovations may include advancements in ad fraud prevention, first party data solutions, sustainability, brand safety, consent management platforms, regulation compliance, and identity resolution.
Please note: Entries may come from technology vendors, brands, or agencies and should focus on an innovation, tool, or platform with versatile applications rather than a specific campaign.

Judges will be looking for entries that demonstrate how the tool, platform, or innovation has positively transformed the marketing industry. Entries should explain its functionality, provide examples of real-world applications, and highlight its impact.

This category recognises a brand or organisation that has successfully brought one or more marketing functions in-house, resulting in greater efficiency, agility, creativity, or performance. Eligible initiatives may include the development of internal capabilities across areas such as media planning and buying, data and analytics, performance marketing or marketing technology management.

Judges will be looking for clear evidence of how the in-housing approach has delivered measurable benefits, such as improved campaign effectiveness, faster execution, stronger brand control, cost efficiencies, or enhanced collaboration across teams.

Please note: Entries should focus on the structure, strategy, and innovation behind the in-housing initiative rather than a single marketing campaign. Submissions must come from the brand or organisation that implemented the in-house capability, though agencies or partners may support the entry.

This category will focus on a team in a business or agency deploying fresh approaches to targeting relevant audiences, customer conversion and retention.  

Teams will be judged on individual campaign performance or a body of work. Entries should highlight conversions or customer actions that have delivered a measurable impact on their brand or clients’ businesses. Submissions are welcome from brands, agencies, or technology providers

This award celebrates the very best performance marketing agency who has evidence of financial success, client retention and acquisition, collective creativity and a deep understanding of marketing technologies, business and talent base and who has produced outstanding results for their clients.  

Entries must include evidence of client ROI and supporting testimonials. Teams will also be recognized for their commitment to diversity within their agency and the wider industry. The initial submission may be up to two A4 pages.

This award celebrates the very best independent performance marketing agency who has evidence of financial success, client retention and acquisition, collective creativity and a  deep understanding of marketing technologies, business  and talent base and who has produced outstanding results  for their clients.  

Entries must include evidence of client ROI and supporting testimonials. Teams will also be recognized for their commitment to diversity within their agency and the wider industry. The initial submission may be up to two A4 pages.

This award is chosen by the judges from all of the winning campaigns, who in their opinion stands out above the rest. This category cannot be entered directly.

This award celebrates the very best performance marketing agency with a presence across more than two countries who has evidence of financial success across these markets, client retention and acquisition, collective creativity and a deep understanding of marketing technologies, business and talent base and who has produced outstanding results for their clients.  

Entries must include evidence of client ROI and supporting testimonials. Teams will also be recognized for their commitment to diversity within their agency and the wider industry. The initial submission may be up to two A4 pages.

This award will reward any work that involves performance marketing outside of the UK, including PPC, SEM, affiliate, e-commerce, paid social and app marketing.

This award will celebrate the talented individuals that are leading the charge and creating great performance marketing campaigns, using smart technology and techniques, that delight and engage customers and drive effective conversions for measurable business growth.  

Entries are welcome from brands, agencies and tech  partners.