CELEBRATING INDUSTRY-SPECIFIC EXCELLENCE

Performance marketing is not one-size-fits-all, its success depends on how well it’s adapted to the needs, challenges, and behaviours of specific industries. 

That’s why the PMW Awards recognises outstanding campaigns across a wide range of sectors, including:

FASHION | FINANCE | B2B | HEALTHCARE | TRAVEL | RETAIL | AND MORE...

These categories celebrate the brands, agencies, and teams who have delivered measurable results through smart strategy, creativity, and a clear understanding of their market. Whether it’s launching a new consumer product, driving conversions in a highly regulated industry, or inspiring action in the charity sector, these awards honour performance marketing that truly performs.

WHY ENTER YOUR PERFORMANCE MARKETING CAMPAIGNS?

AMPLIFY YOUR SUCCESS STORY

A shortlisting or win gives your campaign visibility, credibility, and a story worth telling — to clients, stakeholders, and the broader marketing community. 

PROVE THE POWER OF PERFORMANCE MARKETING IN YOUR SECTOR

If your campaign has delivered real, measurable impact in a competitive market, now is your chance to show how performance marketing drives results in your industry.

BENCHMARK AGAINST THE BEST

Entering gives your work the chance to be recognised alongside leading brands and agencies working at the top of their game in the same sector.


CATEGORIES AND CRITERIA


*NEW* Media and Entertainment

This category recognises campaigns that drive effective customer conversions and/or actions across the Media and Entertainment sector. 

B2B 

This category recognises campaigns that drive effective customer conversions and/or actions across the B2B marketing sector.

Finance and Insurance 

This category recognises campaigns that drive effective customer conversions and/or actions across the finance and insurance sector.  

Wellness, Healthcare and Beauty 

This category recognises campaigns that drive effective customer conversions and/or actions across the wellness, healthcare and beauty sector.

New Consumer Product Launch 

This category recognises new consumer product launches within the sector.

Fashion 

This category recognises campaigns that drive effective customer conversions and/or actions across the fashion sector.  

Food, Drink and Alcoholic Beverages 

This category recognises campaigns that drive effective customer conversions and/or actions across the food, drink and alcoholic beverages sector. 

Hospitality & Travel 

This category recognises campaigns that drive effective customer conversions and/or actions across the hospitality and travel sector. 

Automotive 

This category recognises campaigns that drive effective customer conversions and/or actions across the automotive sector.

Charity 

This category recognises campaigns that drive effective customer conversions and/or actions across the charity sector.  

Retail 

This category recognises campaigns that drive effective customer conversions and/or actions across the retail sector. 

ELIGIBILITY

Entries should highlight work carried out between 1 June 2024 to 30 May 2025. Agencies and brands may submit entries on behalf of themselves or others and may enter any number of times. Please note that we have the right to publish your ‘executive summary’ piece in full should you be shortlisted. In the full submission, entrants may mark certain sensitive parts of their entry ‘not for publication’, provided such restrictions are not used unreasonably. 

SEE CATEGORY BREAKDOWNS AND TIPS


ALL CATEGORIES


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