CELEBRATING STRATEGIC BRILLIANCE IN PERFORMANCE MARKETING

Behind every successful performance marketing campaign is a well-crafted strategy - one that aligns with business goals, targets the right audiences, and delivers measurable results.

Whether through SEO, influencer collaborations, lead generation, paid media, or omnichannel integration, these awards recognise the strategic thinking that powers performance. Each category celebrates campaigns that didn’t just execute - they planned, adapted, and achieved.

WHY ENTER YOUR STRATEGY ACCOMPLISHMENTS?

GET RECOGNISED IN YOUR SPECIALISM

With categories spanning every strategy type, there’s a space to be celebrated for your specific area of excellence. Whether you're a niche expert or leading a cross-channel strategy, there's a category tailored to your work.


CHAMPION YOUR BEHIND-THE-SCENES WORK

Spotlight the plans, choices, and channels that drove results. Everyone sees the end numbers but this is the chance to shout about how you got there.

ELEVATE YOUR TEAM & WORK

Shortlisting or winning proves your campaign worked. Recognition from industry judges validates your team’s efforts, strengthens your credibility with clients, and raises the profile of both your people and brand.


CATEGORIES AND CRITERIA


*NEW* Email Marketing

This category recognises a campaign that has met a client or brand’s marketing objectives by delivering an email marketing strategy that has convincingly hit  measurements and/or app optimisation targets.  


*NEW* Organic Social

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful organic social strategy.  

Influencer Marketing

This category celebrates the value and growing power of  influencer marketing in performance marketing.  

Paid Social

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful paid social media strategy.  

E-Commerce

This category recognises a campaign that has met a brand  or client’s marketing objectives by delivering a successful retail, e-commerce or mobile commerce strategy.  

Integrated

This category recognises a campaign that has met a brand  or client’s objectives by delivering a marketing strategy  across multiple channels.  

Mobile and App Marketing

This category recognises a campaign that has met a client or brand’s marketing objectives by delivering an email, mobile or mobile app marketing strategy that has convincingly hit  measurements and/or app optimisation targets.  

Paid Search

This category recognises a campaign that has met a brand  or client’s marketing objectives by delivering a successful  bidding strategy.  

Partner and Affiliate Marketing

This category recognises a campaign that successfully  delivers new audiences, leads, revenue or brand  awareness.  

SEO

This category celebrates SEO best practice.  

ELIGIBILITY

Entries should highlight work carried out between 1 June 2024 to 30 May 2025. Agencies and brands may submit entries on behalf of themselves or others and may enter any number of times. Please note that we have the right to publish your ‘executive summary’ piece in full should you be shortlisted. In the full submission, entrants may mark certain sensitive parts of their entry ‘not for publication’, provided such restrictions are not used unreasonably. 

SEE CATEGORY BREAKDOWNS AND TIPS


ALL CATEGORIES


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