abrdn: Boosting global brand awareness with search
Performics @ Starcom
To achieve this, we developed an organic search strategy to support the brand migration to a website optimised for search engines and user experience, improving Quality Scores and Google's assessment. Our efforts led to triple-digit growth in Q4 organic search traffic globally and a triple-digit increase in the average Google Trends Index for the brand. With this unified campaign, we were able to unlock new growth for this iconic financial brand and surpass many of our set targets!