Changing Perceptions of the Next Generation of Peugeot Buyers

Performics @ Starcom

Client: Peugeot

A stunning new range of cars and a refreshed brand positioning has set Peugeot on the road to a

new era, so it came to TikTok to reach the next generation of Peugeot fans at scale and drive desirability among a new, younger audience of potential buyers. We did this by creating a brand- new “Always-in” strategy. Working with five TikTok creators, including SheTalksCars, we delivered more than 20 original films featuring Peugeot’s ‘TikTok Made Me Drive It’ soundtrack. The campaign ran over three months across multiple micro communities tapping into users’ diverse interests, and shifted the dial from targeting one core demographic to resonating with a much wider group of potential Peugeot customers. The campaign produced some of the most impressive results TikTok and Peugeot have ever seen with an +107% increase in positive attitudes, +31% increase in favourability, and an incredible +76% increase in purchase intent.