LTK X Abercrombie & Fitch Cyber Week Campaign
Client: Abercrombie & Fitch
The focus was on new arrivals, particularly women’s party wear for the festive season. Using creators, the brand wanted to showcase the quality and fit of its collection to help validate the slightly higher price point compared to competitors. The 2022 campaign was building off this brand transformation journey. The KPIs set for their Black Friday Cyber Week phase were an ROI of at least 2, to increase sales by +40% YoY, clicks by +50% YoY, and secure a reach exceeding 2.5 million across Instagram and YouTube. Finally, for content, based on cast creators, the brand agreed to a social engagement rate of at least 2% (the industry average).