Forbidden fromage: Babybel’s journey from invisible to #1 in SERPs

Performics @Spark Foundry

Client: Bel (Babybel plant based)

Bel needed an innovative strategy to focus on increasing visibility and brand awareness aimed at driving increased organic traffic to their channels. The website optimisation and content assets also needed to deliver a rich, relevant content experience to have a direct impact on consideration, and dispel any scepticism around the taste of the new product. It made it even more crucial to achieve that #1 ranking.

We embarked on a journey of ingenuity, determined to rank for our target keywords through more unconventional means.