Powering omnichannel retailer sales: How we transformed Crown Paints’ DTC shopping experience
OMG Transact & Adimo
Client: Crown Paints
The results speak volumes: within 10 months, the Adimo touchpoints generated over £81.8k in incremental retailer sales and a remarkable 430% increase in average transaction value through Crown's DTC, driven by 41.2k shopper engagements with the touchpoints. This showcases the impact of Adimo's technology in funnelling qualified traffic directly to retailers and boosting transactional revenue. This partnership between OMG Transact and Adimo showcases the power of technology in reshaping retail eCommerce dynamics, solidifying Crown's position as a digital leader in the UK paint industry.