Powering omnichannel retailer sales: How we transformed Crown Paints’ DTC shopping experience

OMG Transact & Adimo

Client: Crown Paints

OMG Transact's collaboration with Adimo yielded an innovative and industry-leading eCommerce solution. Leveraging Adimo's technology, we implemented over 500 tailored 'Price First' Buy Now touchpoints across Crown Paints’ product pages. This streamlined the shopper journey, enabling real-time comparison of prices, offer and retailer availability whilst optimising Crown's DTC to retailer sales funnel.

The results speak volumes: within 10 months, the Adimo touchpoints generated over £81.8k in incremental retailer sales and a remarkable 430% increase in average transaction value through Crown's DTC, driven by 41.2k shopper engagements with the touchpoints. This showcases the impact of Adimo's technology in funnelling qualified traffic directly to retailers and boosting transactional revenue. This partnership between OMG Transact and Adimo showcases the power of technology in reshaping retail eCommerce dynamics, solidifying Crown's position as a digital leader in the UK paint industry.