Reaching Our Target Audience Through Location-Targeting

Tug Agency

Client: Milk & More

Milk & More is a milk delivery business aiming to expand its product offering and grow its digital customer base. They enlisted Tug’s paid social services to achieve this. Tug helped Milk & More identify their core target audience personas, and overlaid this with postcode data to focus on hotspot areas for our target profiles. The activity ran across Meta, Instagram, TikTok and Pinterest, promoting convenience, sustainability and quality themes. We achieved strong results throughout H2 2022 and early 2023, including a 36% increase in new customer registrations vs H1 2022, 42% more clicks through to the website and 15% higher click-through rate vs H1 2022.