Proving Sustainability Doesn't Mean Reduced Performance


Client: Sainsbury's Argos and MPB

EssencemediacomX has built a reputation for leading in digital strategy and execution, however best practices in media were never crafted with sustainability in mind. The question was, could we optimise against reducing carbon in our campaigns whilst still reaching an optimal audience and driving performance for our clients? No one else in the market had achieved this. Was this even possible?

It was and it performance exceeded our expectations