We drive growth for our clients through a planning and operating model we call Flow, the continuous movement of people along the path to purchase. Flow encompasses the entire customer journey and underpins our planning, optimisation, and measurement strategies. It helps to predict the actions and outcomes from three coefficients: customer experience, content, and media impact.
To help brands reach a state of Flow, we’ve developed market-leading products which are deployed against large, demanding performance budgets globally. Two of these technologies are Rapid, our cloud-based data storage and querying instance, and Balance, a modelling solution that continuously evaluates the impact of media on KPIs at a granular level, utilising the latest performance, spend, and sales data. In addition to developing innovative technology solutions, one way we aim to achieve our business goals is through one of our core principles, Flow for Good. Inclusion, diversity and equity are central to our culture, and this initiative ensures the work we do works for everyone. We have DEI champions who run training on a quarterly basis, we work with clients on diversity audits to ensure content is inclusive, avoiding gendered language and stereotypes, and we also work with Media Trust by supporting their Charity Challenge Days initiative. We've begun putting more skin in the game for some clients, too, by working to 100% performance-based remuneration models, meaning we only get paid for the performance we drive. Our goal is simple – to boost effectiveness and efficiency to drive mutual growth – and it’s been working.