Outsmarting The Big Spenders: Activating Full Funnel Search To Drive Revenue

Performics @ Spark Foundry

Client: Asda George

How do we build our brand, drive revenue and gain new customers (cost efficiently) in a fiercely competitive UK Fashion market against some of the leading industry giants with massive advertising budgets?

The top three competitors alone dominate with over 60% of the total market share, leaving us with an uphill battle to carve out our niche. George Fashion was at a significant disadvantage. We needed a strategic and innovative approach to outsmart the big spenders, maximize the impact of our limited budget and divert share of voice to George Fashion. Our transformative approach delivered outstanding results throughout the year achieving a remarkable increase in revenue compared to the previous period. Share of voice expanded significantly solidifying our presence in the Fashion market.